“When shopping for a foundation, you have to consider the coverage and texture, as well as your skin’s needs,” says Snagg. You’ll also want to keep the finish in mind (i.e., is it matte, dewy or satin) and your skin type (i.e., dry, oily or combination).
Next, you’ll want to identify your undertones to find the best possible match for your skin. There are a few tricks to figuring this out. The most common (and easiest) way to check is to look at the color of your veins. If you have blueish veins, then you have a cool undertones. But if you have green veins, you have a warm undertone. And if you have a mix od both blue and green veins, then you have neutral undertones.
If that all seems too complicated, you can also head to your closest Sephora, Ulta or any other beauty store and pick up a few different samples of foundation that appear to most closely match your skin. Apply a swatch of each along your jawline and blend it in gently with a beauty sponge (or your finger). Wait a few minutes for it to settle into your skin, then step outside into some natural light (standing near a window is fine, too). The one that disappears into your skin is your best match.
It's going to take some personal testing, but help you narrow down your selection to start, we spoke to eight Black women (and did a deep dive into some online reviews) to find the 16 best foundations for dark that complement darker complexions.