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Potent, layerable and glow-inducing, serums are worth their weight in gold—but thankfully, they don’t cost as much. There’s a whole host of brightening, firming and hydrating skin saviors that will barely put a dent in your bank account. Here, 18 effective face serums, all less than $30.

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Dermstore

Bioderma Hydrabio Serum

Part hydrating and part brightening, this French treatment uses niacinamide and glycerin to gently revive even the driest, dullest skin.

BUY IT ($25)

Ulta

Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10%

Think of it as a supplement for your skin (but less scam and more wrinkle reduction).

BUT IT ($20)

Ulta

CeraVe skin Renewing Cream Serum

Combine skin-repairing ceramides with a low dose of retinol and you’ve got the best defense against fine lines (that won’t put you in debt).

BUY IT ($18)

Ulta

Aveeno MaxGlow Serum + Primer

Kill two birds with one stone with this two-phase illuminator that primes as it treats.

BUY IT ($20)

Dermstore

Alpha Skin Care Intensive Renewal Serum 14% Glycolic AHA

This radiance-boosting treatment boasts antioxidant green tea, hyaluronic acid and alpha hydroxy acids to improve tone and texture all at once.

BUY IT ($24)

Ulta

RoC Retinol Correxion Deep Wrinkle Serum

Retinol is the gold standard for increasing cell turnover. That means smoother skin, fewer wrinkles and reduced breakouts.

BUY IT ($25)

Ulta

Juice Beauty Blemish Clearing Serum

This combination of vitamin C, aloe and salicylic acid hydrates while it heals blemishes (because there’s nothing worse than flakes and pimples.)

BUY IT ($30)

Ulta

No7 Early Defence Glow Activating Serum

A U.K. favorite, this ginseng-powered product supports a healthy complexion by neutralizing damage caused by the sun (ugh) and pollution (double ugh).

BUY IT ($25)

Amazon

Burt’s Bees Renewal Intensive Firming Serum

Who can say no to natural ingredients (watermelon, white hibiscus and apple) and toned, youthful skin?

BUY IT ($12)

Ulta

e.l.f. Cosmetics Soothing Serum

A jojoba-enriched soother that’s cruelty-free and safe for sensitive skin? Sign us up.

BUY IT ($12)

Amazon

CosRx Propolis Light Ampoule

Antibacterial propolis is the star in this healing, hydrating K-beauty serum.

BUY IT ($20)

Dermstore

Pixi by Petra Hydrating Milky Serum

The name says it all: This nutrient-packed serum uses rose flower extract to quench the most parched of complexions; thanks to aloe vera, it never feels heavy.

BUY IT ($24)

Ulta

Olay Regenerist Micro-Sculpting Serum

“Did you have work done?” No, it’s the peptides.

BUY IT ($29)

Ulta

Neutrogena Hydroboost Hydrating Serum

Like all of the Hydroboost line, this fast-absorbing, lightweight serum is packed with hyaluronic acid, which can hold up to 1,000 times its weight in water.

BUY IT ($20)

Amazon

Vichy LiftActiv 15% Pure Vitamin C Serum Brightening Skin Corrector

A high dose of vitamin C from ascorbic acid means your skin will look brighter, faster.

BUY IT ($28)

Ulta

L'Oréal Paris Revitalift Triple Power Vitamin C Serum

After one week, you’ll notice glowier, firmer skin and fewer wrinkles. Score.

BUY IT ($30)

Amazon

La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

Vitamin B5 repairs your skin’s natural moisture barrier, so aging doesn’t stand a chance.

BUY IT ($29)

Ulta

No7 Protect & Perfect Advanced Serum

Slap this on at the first sign of a forehead crease and revel in your supple, smooth skin.

BUY IT ($25)

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