Everyone Has Been Raving About the Benefit’s New Brow Wax, But Is It Worth the Hype?

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For the longest time, I’ve been struggling to find a brow gel that has a strong hold and can keep my arches in place. (For context, my eyebrows are on the bushier side.) While aimlessly scrolling through TikTok one day, I came across a video of someone testing out the new Benefit Cosmetics Fluff Up Brow Flexible Brow-Texturizing Wax ($26). After hearing her rave review about the product (and seeing that it has a 4 out of 5-star rating on Sephora), I knew I had to get my hands on it. So, does it live up to the hype? Keep reading for my honest review.

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My Honest Review

  • Price/Value: 19/20
  • Formula: 20/20
  • Longevity: 17/20
  • Pigment: 19/20
  • Aesthetics: 20/20
  • Total: 95/100

First, let’s get into the pros. I love how the Benefit Cosmetics Brow Wax has a light, creamy formula that goes on easily, so it doesn’t feel flaky or look clumpy in the slightest. When it comes to my brows, I usually go for a fluffy, au naturel look, which this wax helped me achieve. To apply the wax, I combed my eyebrows down first, followed by a few upward sweeps. Right away, I noticed my brows looked thicker and fuller.

Note: The product does dry pretty quickly, so I had to rush to sculpt my brows into the shape I wanted. However, once I did, I was pretty satisfied with their overall appearance. Per Benefit’s site, the wax aims to create a “fluffy, full and natural-looking” brow with a “natural-matte finish,” and in my experience, it does exactly that.

Benefit Cosmetics Brow Wax Review CAT
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OK, now it’s time to talk about the cons. My only real issue with the wax is it didn’t last as long as I hoped. As promised on the brand’s site, the wax is supposed to be a “waterproof, sweatproof and humid proof” product that provides “12 hours of long wear.”

I will say the wax kept my brows in place for most of the day...when I stayed inside. But the moment I stepped outside of my small Brooklyn apartment, in swampy 85-degree weather might I add, I noticed the wax started to lose its hold. And as a result, my brows started to lift a little bit. As a person who sweats A LOT, I have become accustomed to my eyebrows having a mind of their own. Usually by the end of the day, they tend to look extremely unruly. But, with the Benefit Cosmetics Brow Wax, I only saw some minor lifting—which is a huge improvement.

My overall thoughts? I think the Benefit Cosmetics Brow Wax is definitely worth the hype. Sure, it’s a tad expensive considering it’s a small tube at just 0.23 fluid ounces, but it makes my brows look so feathery and full. While I wish it lasted longer in the heat, this buzzy brow wax still gets my stamp of approval.

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Assistant Editor, News And Entertainment

Karelle McKay is the Assistant Editor of News and Entertainment at PureWow. Before she started writing about all things pop culture, she was a literal couch potato who loved...