7 Beauty Products That Kept Selling Out This Year

Nowadays it's pretty hard to stand out in a sea of beauty products but these seven managed to do so—and then some. Meet the fan favorites that brands had trouble keeping stock of because they sold out so quickly.

The Best-Selling Beauty Products on Amazon Right Now

marc jacobs coconut dew highlighter
Neiman Marcus

Marc Jacobs Beauty Dew Drops Coconut Gel Highlighter

With over 1,000 glowing reviews and some major celebrity fans (like Beyoncé and Selena Gomez), this coconut-infused highlighter sold out on the brand’s well as Sephora and Neiman Marcus. The golden-peach hue can be applied to bare skin or mixed with your foundation; either way, it will give your skin life.

peach lily super reboot mask
Peach & Lily

Peach & Lily Super Reboot Resurfacing Mask

After years of curating the best of K-beauty in the states, Peach & Lily launched their very own line. Right out the gate, this exfoliating mask (with 10% AHA, 0.5% BHA) sold out within minutes. We'd say it has something to do with the fun jelly texture or maybe it's the way it leaves your skin softer and smoother than it's been since high school?

tatcha silk canvas primer

Tatcha The Silk Canvas Protective Primer

First off, can we just take a minute to appreciate what a great name "silk canvas" is for a primer? Name aside, this multi-tasking product (it smooths out lines, keeps shine at bay and makes your makeup last) sold out for months before getting restocked.

charlotte tilbury matte revolution lipstick

Charlotte Tilbury Matte Revolution Lipstick In "very Victoria"

Call it the Markle effect. Ever since word got out that this lipstick was one of her favs, the brand has had trouble keeping it on shelves. After testing it ourselves we can see why the duchess loves it so much. The rosy pink hue and matte finish make it easy for everyday wear. (Fun fact: It was named after Victoria Beckham. How very posh indeed.)

glow recipe watermelon glow mask
Glow Recipe

Glow Recipe Watermelon Glow Sheet Mask

Cooling in the summer and hydrating in the winter, this pink jelly mask has quickly become a staple in our skincare routines. The soft yummy scent and transparent texture make it the one face mask we’ve worn this year that doesn't elicit a surprised yelp from our boyfriends. It's also the one mask that actually fits your face thanks to its two parts.

megababe rosy pits deo

Megababe Rosy Pits Deodorant

Name another deodorant that sells out in eight minutes and warrants a 5,000 person wait list at launch. (There are none.) This Insta-famous deo is aluminum- and baking-soda free and uses potent botanicals like coconut, sage and sandalwood to keep you smelling fresh all year round.

dyson airwrap1

Dyson Airwrap Styler

This hair styler is the most recent launch of the bunch and is currently out of stock at Sephora and Ulta (though at the time of writing this, you can still get the complete kit on the brand's site). We've got to say: It's a pretty magnificent tool. It dries and styles your hair quickly and easily—as in, the clipless curling iron actually pulls and wraps your strands for you.

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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