Here Are 15 of the Most Popular Amazon Beauty Products on the Site Right Now
Amazon is our go-to shop for tons of everyday household products: paper towels, disinfectant wipes, our Instant Pot—the list goes on and on. But when was the last time you resorted to Prime for your beauty needs? Believe it or not, the online retailer is a venerable treasure trove of makeup and skincare gold. In fact, some of the same Amazon beauty products that are ranking among the site's most popular sellers at the moment are some of our own most coveted beauty staples. Better yet, a slew of them are on sale for the brand's big Holiday Beauty Haul event that's happening now through October 25—squeals of delight entirely appropriate.
While top picks will vary based on the category they fall into—an über-popular hair mask, for instance, will have very different attributes than a must-have eyeliner—all in all, these No. 1 sellers are items that will be effective enough to live up to their claims, improve your beauty routine and make you feel great about yourself in the process of using them. We've done a meticulous dive into each of the site's top earners to find out what's driving the hundreds—scratch that, thousands, of glowing reviews each one has garnered. Below, find 15 of the best-selling Amazon beauty products on up for grabs on the site right now.
The Best-Selling Amazon Beauty Products at a Glance
- Best Acne Patches: Hero Cosmetics The Original Mighty Patch
- Best Concealer: Maybelline Instant Age Rewind Concealer
- Best Mascara: Essence Lash Princess False Lash Effect Mascara
- Best Makeup Remover Wipes: Neutrogena Day & Night 3-Pack of Makeup Remover Cleansing Towelettes
- Best Hair Dryer Brush: Revlon One-Step Hair Dryer And Volumizer Hot Air Brush
- Best Facial Razor for Dermaplaning: Schick Hydro Silk Touch-Up Multipurpose Exfoliating Dermaplaning Tool
- Best Oil for Skin: Bio-Oil Skincare Oil
- Best Exfoliator for Your Face: Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
- Best Face Wash and Lotion: CeraVe Moisturizing Cream and Hydrating Facial Cleanser Combo
- Best Eyeshadow Stick: Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick
- Best Vitamin C Serum: TruSkin Vitamin C Facial Serum
- Best Dandruff Shampoo: Nizoral Anti-Dandruff Shampoo
- Best Hair Mask: Olaplex No. 3 Hair Perfector
- Best Epsom Salt: Dr. Teal's Foaming Bath with Pure Epsom Salt
- Best Eyebrow Pencil: Maybelline Total Temptation Eyebrow Definer Pencil
1. Hero Cosmetics The Original Mighty Patch
Best acne patches
Got stubborn pimples? Get rid of them overnight with these hydrocolloid stickers (seriously, though, we noticed them working their magic within mere hours in our tests). Just pop one of the 36 thin, barely visible matte patches over your (cleansed) whiteheads before you get your beauty sleep, and by the time you wake up six to eight hours later, you'll be blessed with smaller bumps, as the patches work by absorbing the "gunk" in your pores. While we had to use several in a row to get the job fully done, they do work, and quickly—we even found ourselves less tempted to pick at our acne while using these little godsends.
2. Maybelline Instant Age Rewind Concealer
Described by L'Oréal as "America's No. 1 concealer," this budget-friendly product has a spongey applicator that's perfect for covering up dark eye circles and redness—all without clogging pores or causing caking or buildup. With a twistable tip, the applicator is designed to ensure that just the right amount of formula comes out for a seamless, blendable look with medium- to full-coverage finish. It comes in 18 shades, including a brightener and a neutralizer, all of which are said to perform as well (if not better!) than pricier concealers on the market.
3. Essence Lash Princess False Lash Effect Mascara
Take it from us: You don't need to spend a fortune to make your lashes look like a million bucks. To prove it, there's this drugstore mascara. This cruelty-free pick outperforms many fancier formulas we’ve tried that are several times the cost. The cone-shaped brush is easy to maneuver around the outer and inner corners of your eyes, and the smooth, inky color defines, lengthens and volumizes our lashes just so without clumping or flaking.
4. Neutrogena Day & Night Makeup Remover Cleansing Towelettes
Best makeup remover wipes
Not only does this pack of makeup remover cleansing towelettes remove stubborn (yes, even waterproof!) makeup while washing dirt and oil off the face, the included night calming cleaning towelettes have a soothing scent that's specially formulated to help you unwind as you take the day off, as well. Made without alcohol, they are designed to be gentle, and even have a seal of approval from ophthalmologists, dermatologists and allergists, though we recommend doing a patch test first if you have particularly sensitive skin.
5. Revlon One-Step Hair Dryer And Volumizer Hot Air Brush
Best hair dryer brush
The Revlon hair dryer brush is way more than a blow-dryer. It combines a nylon-bristle round brush with 1,100 watts of power to give your hair serious volume while simultaneously smoothing away any frizz. Editor-in-Chief Jillian Quint credits this hair dryer brush with giving her back 20 minutes of her life, as it styled her thick dry ‘do in just 12 minutes. She also says it was much easier to hold in one hand than her regular styling tools.
6. Schick Hydro Silk Touch-Up Multipurpose Exfoliating Dermaplaning Tool
Best facial razor for dermaplaning
More than 130,000 reviewers agree: This little bitty razor is incredibly versatile. Use it to shape and clean eyebrows, remove fine hairs from your upper lip, chin, fingers and toes and exfoliate dead skin cells from your face. Each blade is cushioned with microguards to help protect against nicks, and there's a protective cap so that you can store it in your makeup bag or purse for quick touchups whenever you feel a prickle coming through.
7. Bio-Oil Skincare Oil
Best oil for skin
This multi-use body and face oil is touted for a plethora of ailments, from dry skin and acne scars to stretch marks and uneven tone. Its secret powers come from its vitamin A- and E-infused formula, the former of which helps to reproduce skin cells and add elasticity (for context, popular anti-aging ingredient retinol is a more gentle derivative of vitamin A), while the latter is a protective antioxidant that can help to prevent damage. Pair that with soothing lavender oil, anti-inflammatory chamomile and sunflower oil, and you've got a potent little potion that reviewers are all but calling a miracle product.
8. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant
Best chemical exfoliant for your face
Do you want smoother and brighter looking skin? Then a product with a chemical exfoliator, like salicylic acid, is the way to go. Not only is Paula's Choice 2% BHA liquid exfoliant with salicylic acid formulated to get rid of dead skin cells, it also helps to unclogs pores, which in turn makes blackheads less visible. Better yet? It's gentle enough to be used daily, and works for all skin types.
9. CeraVe Moisturizing Cream and Hydrating Facial Cleanser Combo
Best face wash and lotion
With this combo deal, you'll get two amazing beauty products for dry skin for the price of one in the form of a moisturizing cream and a hydrating facial cleanser. A popular pick among dermatologists, the cleanser has a creamy, hydrating formula that will be ideal for those with parched complexions because it seals in moisture. It cleanses gently but effectively, and can even be used on the body. As for the lotion, its thick formula packs oils and ceramides together in an effort to repair the skin barrier function and prevent inflammation. Translation? It's meant to smooth over dry, flaky patches from, say, overwashing your hands or hitting the acne treatments too hard. Some fans even credit it for healing their eczema!
10. Julep Eyeshadow 101 Crème to Powder Shadow Stick
Best eyeshadow stick
This unique formula comes in a stick applicator, applies as a cream and then dries to a powder. Made with vitamins C and E to help protect eyelids against free radicals and damage, it's ultra-blendable on even thin skin without creasing. Better yet, there are a whopping 21 shades to choose from, from neutral pinks and creams to bold dark blues and intense greens, all in various options of mattes and shimmers. It also comes with a built-in smudge tool for a sexy, lived-in rockstar look.
11. TruSkin Vitamin C Facial Serum
Best vitamin C serum
While the rest of the world may be finally catching up to the vitamin C craze, nearly 90,000 beauty buffs on Amazon have been raving about this stuff for years. Its blend of vitamin C, hyaluronic acid and vitamin E aim to soften fine lines and brighten skin, while witch hazel—which may help fight bacteria, decrease inflammation and promote skin healing when added to a serum—rounds out the formula.
12. Nizoral Anti-Dandruff Shampoo
Best dandruff shampoo
While anti-dandruff shampoos can often strip your hair of color and leave a pungent scent, this unique product is an exception. Not only does it claim to relieve dryness, itchiness and flakiness caused by dandruff, it aims to target the root of the issue by killing the fungus that caused those pesky flakes in the first place.
13. Olaplex Hair Perfector No. 3
Best hair mask
Olaplex No. 3 is a revolutionary product that is a godsend for those with damaged hair. This mask gives you salon-level results at home by working to repair broken bonds in your hair's molecules for healthier strands. In our tests, it lent our editors plenty of volume and texture, yet didn't feel too greasy or slippery. It also cut down on frizz, left our strands smooth, and, as an added bonus, it smelled pretty nice, too.
14. Dr Teal’s Foaming Bath with Pure Epsom Salt
Best epsom salt
Spa day, anyone? This relaxing lavender scented bubble bath has a cruelty-free, foaming formula that will soothe and de-stress your aching muscles, all while cleansing and nourishing your skin. The bubbles reportedly last quite a while, and the product is formulated with therapeutic lavender essential oils and pure epsom salt for a luxurious experience that will leave you feeling rejuvenated.
15. Maybelline Total Temptation Eyebrow Definer Pencil
Best eyebrow pencil
Now that manicured brows are back in style, you may be left struggling to find a brow product that gives them the results you want. Luckily, this Maybelline Total Temptation eyebrow definer pencil is here to help. The creamy formula, teardrop tip and spoolie effectively fills in sparse hairs for a soft, natural-looking brow. No wonder it's got nearly 60,000 5-star reviews on Amazon!