Blondes may have purple shampoo, but brunettes have blue shampoo. While purple cuts yellowy brass, blue removes the orange-ish tint that brunettes know so well. It’s all about the color wheel, people—opposites attract. Whether you’re a natural chestnut or a boxed chocolate, here are six blue shampoos that will bring your brunette locks back to life (without a trip to the salon).
The 6 Best Blue Shampoos for Brunettes on Amazon
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. You can learn more about that process here.
1. Editors’ Pick: Fanola No Orange Shampoo
The color of this blue shampoo is pretty shocking out of the bottle. It’s extremely pigmented. But that didn’t stop one PureWow editor from dousing her brassy brunette strands in the stuff. She says, “I recently got some balayage highlights, but my hair pulls so brassy. After about two weeks, it was totally orange, so my hair stylist recommended this blue shampoo to tide me over until my next gloss. I used it more like a mask, massaging it in and then let it sit on my hair for about ten minutes. I now don’t use anything else, because it helps bring back some of the ashy tones I love. If you don’t want a blue-tinted tub, just be sure to rinse it down thoroughly after each use.”
2. Most Popular: Joico Color Balance Blue Shampoo
Joico products are some of our favorites for seriously shiny locks. And this blue shampoo is no different. It includes deep blue pigment to banish warm orange tones and preserve your color for up to eight weeks. But it also contains a Bio-Advanced Peptide Complex that repairs damaged strands and leaves behind a glossy finish that most unpigmented shampoos have trouble achieving.
3. Splurge-worthy: Aveda Blue Malva Color Shampoo
If you’ll only use plant-based shampoo, this is your formula. Yes, it’s a bit pricey, but it comes in a giant 33-ounce bottle, which is a good thing because you’ll be hooked. It gently cleanses your hair and scalp to neutralize brassy tones while imparting extra shine and leaving your hair healthier than ever. If you’ve ever used a blue (or purple) shampoo with a chemical smell, this is nothing like it. Instead, you’ll get scents of organic ylang-ylang, lemon and eucalyptus. The only problem? Now we want to wash our hair every single day.
4. Best Value: Matrix Total Results Brass Off Color Depositing Blue Shampoo
Not only does this Matrix shampoo get high praises, it's also just $14 for the whole thing. If you use it every single day, it should last a month, but more realistically, if you only wash your hair a few days a week it can last up to three months. It comes out an inky blue color and deposits those pigments onto strands to counteract any orange tones that might have crept in. But don't worry: It won't create a Smurf effect.
5. Best For Curls: Devacurl No-poo Blue Anti-brass Zero Lather Curl Cleanser
Aside from being one of our favorite curl-specific brands, we love that this non-lathering curl cleanser conditions strands while neutralizing brassy tones. It's made with blue lotus flower and Smart Porosity Toning Technology to smooth the hair cuticle and fight color fade and frizz at the same time. Just massage the creamy formula into your scalp and through your lengths, and your strands will be left smooth and defined whether you heat style or air dry. Plus, it can be left on hair for up to three minutes if you're in need of some extreme toning.
6. Gentlest Formula: Dphue Cool Brunette Shampoo
Altering hair color in any way is always slightly damaging, so we love that this blue shampoo is made with gentle ingredients to nurse strands back to health. It cleanses impurities and leaves hair softer, shinier and healthier without stripping any color whatsoever. Ingredients like silk proteins and hibiscus flower extract strengthen hair, add luminosity and increase brightness without a single sulfate, paraben, phthalate or silicone so you can use it daily if you so choose.