Google TV 4K vs. Apple TV 4K: Which Streaming Hub Is Better?

Its processing speed is fast and the app interface is easy to navigate, but there are two standouts for Google’s TV Streamer (4K). First, the tabletop hub. It comes in a soft white hue that’s about 7 inches in length and is actually pretty as opposed to looking like an obvious piece of tech. I also love that the remote comes with what I consider a relationship-saving detail—a “find my remote” button. If your remote goes missing, simply press a button on the back of the main hub to ping it and a sound will ring out making it easy to locate. (You can also use the app to sound the alarm.)

Google’s hub supports 4K HDR streaming with Dolby Vision and Dolby Atmos, meaning you’re getting the best picture quality there is. (Dolby Atmos allows for spatial audio and enhanced playback, too.) Having a separate hub is also a welcome upgrade from the Chromecast’s plug-and-play stick/dongle format given it comes with added ports (for, say, connecting a game controller), as well as increased storage—almost four times as much as the Chromecast—making overall performance smoother. (The more storage you have you have, the less lag time/glitchiness there is.)

The best part is how intuitive the Google TV Streamer (4K) is. After a short and clear set-up process (plug it in and connect it to your TV, download the Google Home app, add your favorite streaming services, and create individual user profiles), you’re ready to go. All in all, it took 10ish minutes to get it up and running.

Still, it’s the actual interface that stood out—it serves you a selection of your favorite apps, all organized in a row, as well as calling up the shows and movies most recently watched and where you left off. The search feature is also easy: you can type in any movie or show, and it’ll give you hits across all streaming platforms as opposed to prioritizing the proprietary ones.

And Google Home users can connect it to other smart home devices such as lights, locks, even your Google Nest thermostat.

Overall, this is a solid device at an affordable price point.

Like I said, I was already familiar with Apple TV, which meant I had a better base for comparison of the new device. I instantly noticed the improved resolution and the hub’s overall compatibility with our OLED TV. (Truly, the picture quality was showstopping.)

I also appreciated its overall fluency within the Apple ecosystem. The device easily syncs with the iCloud (meaning I could display my personal photo library right on my TV), as well as Apple Music and AirPlay. Additionally, I can use my iPhone as a remote without having to download a new app and—speaking of the remote—I like that the one that comes included is sleek and responsive as you glide your thumb around the smooth interface and that it’s rechargeable via a USB-C port. (Although I’m still adjusting to the new side button for accessing the microphone). Another cool offering: The Apple TV syncs with your Airpods should you want to stream content through headphones.

As for the search, it’s now powered by Siri, which allows for fluid and efficient commands. (There is a keyboard feature, though you have to scroll around to plunk out each letter.) I found it easy to call up my favorite content and love how quickly it translates a rushed command. (“Play dinosaur size comparison on YouTube,” for example—also, don’t ask.) The latest model of Apple TV comes in two different sizes (128GB vs 64GB). The box itself is still black and techy-looking, but it’s sleek and low-profile.