Tamagotchi. Furby. An air fryer. Nintendo Switch.
Every holiday, there’s one gift that trumps all the others. And if it’s not carefully wrapped in on-theme wrapping paper and tucked under the tree come the big day, you’ve basically failed as a gift giver. This year, Apple’s $249 AirPods Pro are the front-runner for most in-demand present of the moment.
Why’s that? Well, much like any Apple product, the most recently launched AirPods model has become a bit of a status symbol—and not just because it’s a major upgrade from the OG style. It’s all because of the earphones’ pristine noise-cancellation abilities…and the new super-comfy fit.
Not even Apple was prepared for the popularity, with CEO Tim Cook saying they produced "well over 50% growth" since their debut just a few weeks ago. AirPods Pro is already out of stock at Apple for pre-holiday delivery (they won’t arrive until January 6 at the earliest), speaks volumes about their popularity. Apple has even reportedly asked a manufacturing partner to double production to 2 million units per month because of it. Oh, and the fact that over 60 million have already been purchased in 2019, with a projected 85 to 90 million units on deck for 2020. But don’t worry—you can still snag them at Macy's in time to solidify your status as reigning gifting champion for yet another year.