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Universal Standard Is Giving Away 10K of Their Best-Selling Dress to Hardworking Moms

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universal standard geneva dress mothers day giveaway cat

With Mother's Day on the horizon, we've been appreciating our moms a whole lot extra lately—and we love that one of our favorite inclusive brands, Universal Standard, is doing the same. To celebrate how strong and superhuman moms are (now more than ever), the brand is giving away up to 10,000 Geneva dresses for just the cost of shipping ($15). 

This best-seller is made of soft Peruvian cotton in a modern design that's asymmetrical at the hem and flattering on every body type. It goes with sneakers or chunky heels, it layers well with blazers and denim jackets and it can be belted for a waist-defining silhouette. Basically, it's just as hard-working as your mom, and is the ideal go-to for everything from errands to professional Zoom meetings. 

The Geneva dress comes in seven colors (black is super classic, but we also love berry for summer) and normally costs $120. In sizes 00-4XL, it's made for every woman, and reviewers can't say enough good things about it: "It's just so comforting and endlessly flattering," says one, and "The design is amazing, modern, feminine and a bit edgy," says another.

To cash in on this amazing deal, just enter your email here or send the link to all of the superwoman mothers in your life. Because moms are amazing no matter what they wear. But when they look and feel good, they're unstoppable. 


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Director, Branded Content

Cristina Polchinski is a director of branded content at Gallery Media Group. She produces sponsored content campaigns across all verticals and platforms, in addition to...