Ulta Has a ‘Gilmore Girls’-Inspired Collection and We’re Buying, Well, All of It

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

If where you lead is to a collection of Gilmore Girls-inspired beauty products, then we will *definitely* follow.

Ulta Beauty just released a line of products that are tied to the hit series starring Lauren Graham and Alexis Bledel. Whether you want a set of bath products sitting in a mug from Luke's diner or some hairbands to match the blue accessories worn by Rory Gilmore, they've got you covered. But the best part? Every item is $20 dollars or less.

The new Ulta Beauty X Gilmore Girls collections consists of seven items: a Luke's Diner bath set, lip crayon set, gel liner set, makeup brush and sponge set, nail set, eye shadow palette duo and a hair accessories set.

Ulta teased the line on their Instagram when they posted emojis of a girl, a woman, coffee, books and some other staples of the series and said, “New Ulta Beauty Collection collab alert. Warning: Major nostalgia dropping. Comment your best guesses. Annnd...GO! #ultabeauty #ultabeautycollection.”

Avid fans of the show will notice that the packaging on every product comes with allusions to different moments in the series.

For instance, the makeup brush and sponge set comes with two sponges that are blue and yellow. The front of the box says, “I love you a thousand yellow daisies,” in reference to Max's proposal to Lorelai that involved a multitude of the bright flowers. Meanwhile, the hair accessories and nails sets include the Chilton logo on the front, which is the fictional preparatory school Rory attends at the beginning of the series.

Don't mind us while we go buy one of everything.

Want the best deals and steals sent right to your inbox? Click here.


Associate Editor, News and Entertainment

Joel is the Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a Features...