Taylor Swift Scored the Ultimate Eras Tour Friendship Bracelet—and It Cost $13K

Whether you scored tickets, watched from your couch, or just kept up with the viral TikToks, Taylor Swift’s Eras Tour was nothing short of legendary. Over nearly two years, Swift performed 149 shows across the globe, broke records left and right and turned every stadium into a glittering sea of friendship bracelets. And the latest report? It looks like Taylor previously made the ultimate friendship bracelet trade—one that comes with a seriously hefty price tag.

According to local outlet 4WWL, Swift’s personal services company, Firefly Entertainment Inc., reportedly spent $13,000 on a giant inflatable friendship bracelet. The custom prop stretched 140 feet across the Caesars Superdome in New Orleans and spelled out “Taylor Swift: The Eras Tour” in white beaded lettering, complete with colorful “gems” between the words.

The bracelet was designed by artists Shawn and Jules Kolodny of Kolossal Arts and was first displayed during Taylor’s three-night run in New Orleans in October 2024, where Sabrina Carpenter joined as a special guest. The Kolodnys told Us Weekly, “It’s so fitting that the final trade of the giant friendship bracelet was to Taylor — she’s the reason it exists. We love that it’s with her now.”

Friendship bracelets have long been a thing, but they became a signature part of the Eras Tour after the release of Swift’s Midnights album in 2022. In the song “You’re On Your Own, Kid,” she sings, “Make the friendship bracelets, take the moment and taste it.” And just like that, Swifties everywhere brought that lyric to life—exchanging thousands of handmade bracelets filled with lyrics, Easter eggs and inside jokes from the Swiftie universe.