Major News: Target Is Bringing Back 20 of Our Favorite Designer Capsule Collections

Target know everyone loves a throwback. So, in honor of the 20th anniversary of the brand’s first designer partnership, they’re bringing back some fan favorites. Do Missoni, Zac Posen and Rodarte ring any bells?

The accessible designer pieces you’ve lusted after over the years are making their grand return to Target for a limited time only, come September 2019. It’s releasing a major capsule collection of apparel, accessories, home décor and kitchen necessities that bring back 20 of its past designer collabs and it's being called the Anniversary Collection.

The range will include 300 iconic items from Isaac Mizrahi, Erin Fetherston, Proenza Schouler, Thakoon, John Derian, Anna Sui and Hunter. But that’s not all. Harajuku Mini, Jason Wu, Phillip Lim, Altuzarra, Lilly Pulitzer, Marimekko, Michael Graves, Philippe Starck, Stephen Sprouse and Stephen Burrows will also be hitting the shelves of Tarjay. And don’t forget the aforementioned Missoni, Zac Posen and Rodarte.

All collaborations will be available online at and in stores across the country, while supplies last, on Saturday, September 14. Prices will range from $7 to $160 and collections and items will vary by store.

The catch? Shoppers can only purchase up to five items per size and color, so we better chill out on those Missoni towels. *Sigh*

On the plus side, the mega retailer is maintaining their commitment to inclusivity and will include extended sizing for women’s apparel.

In addition to the Anniversary Collection, Target is also releasing a Rizzoli coffee table book, which explores Target’s design history and past collaborations and is available on Tuesday, September 3. It’s also releasing a documentary later this fall about how Target has moved the needle for emerging and established designers.

Summer is great and all, but now we can’t wait for September.


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.