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Calling All Brides: Rihanna Announces Savage X Fenty’s First Bridal Box

Move over, Met Gala. Queen Rih is too busy expanding her fashion, music, beauty and movie empire to worry about this year’s “Camp” theme.

To celebrate her one-year Savage X Fenty-versary (happy anni, RiRi!), Rihanna just launched her first collection of strapless bras, along with a bridal box filled with “all the essentials every new bride will need,” according to a press release.

The strapless bras are new to the Savage X Fenty lingerie brand and a “key essential to every women’s lingerie collection,” Rihanna explained. “You need the most epic strapless bra, but one that actually works and doesn’t make everything bulky and a problem.” Amen to that.

The bras come in the typical Savage X Fenty sizes of 32A to 46DDD and in three colors: black, brown and beige. In honor of their launch, the bras are on sale for two for $29 (with a VIP membership), regularly $56 each.

rihanna savage fenty spring
Savage x Fenty

Wedding season is officially upon us, which means bachelorette party season is also in full swing…and the new Savage X Fenty bridal box, which is “dripping” in white lace, is the perfect gift for your BFF bride-to-be.

The box includes white lace heart-shaped pasties, a garter and ruffled handcuffs for $44 (or $22 with a VIP membership).

“To have and to handcuff, from this day forward…” is how the ol’ saying goes, right? We think RiRi would agree…



RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...