Psst! Rent the Runway Just Launched Kids’ Clothing, and You Have to See the Mini Fendi Dress

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Rent the Runway

Breaking: Rent the Runway just announced it's launching kids clothing, so prepare yourself to "ooh" and "aah" over the most adorable mini fashions you've ever seen.

The kids category for the subscription-based clothing rental service (which just reached "unicorn" status with $1 billion—yes, with a B—valuation) will be rolled out on April 15. 

And PSA: They also recently launched a home decor category that lets customers rent West Elm linens and decor through their existing expect to be a disciple of Rent the Runway for the foreseeable future.

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Rent the Runway

Parents can sign up to receive an alert when it all goes live on the 15th. The expanded category will initially include girls’ sizes 3Y to 10/12Y, and feature clothing from Chloé, Fendi (as in, the dress pictured above), Stella McCartney, Little Marc Jacobs, Marni, Philosophy, Milly Minis, LoveShackFancy Kids and others.

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Rent the Runway

OK, so maybe your 3-year-old doesn't need a Fendi dress...but admit it: You're sick of buying adorable lil' outfits that she'll outgrow in just a couple months.

And can you just imagine the mommy and me Instagram photo shoots? (Baby Christian Louboutins sold separately.)


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...