Meghan Markle Just Confirmed New Releases Are Dropping with the As Ever Restock (& Our Royal Expert Has *Thoughts*)

May the odds be ever in your favor

MM As Ever
Mat Hayward/FilmMagic

In case you missed it, Meghan Markle just made a major announcement—and if you love jam, honey or anything vaguely chic and pantry-adjacent, you’re going to want to pay attention.

This week, the Duchess of Sussex confirmed that her lifestyle brand As Ever is officially restocking. But that’s not even the best part—she’s also adding brand-new products to the lineup. Yep, the stuff that sold out in minutes last time is coming back plus some “delicious surprises.”

Meghan shared a dreamy post from As Ever’s account to make the announcement. The pic? A cottagecore-perfect stack of pancakes topped with syrup and fresh raspberries, all artfully arranged outdoors with florals and vines.

“So much love has gone into this…and I can't wait to share it with you this Friday, June 20th!” Meghan wrote on her Instagram Story on Monday, June 16. But it’s the caption that had me refreshing the site already, which read, “Oh yes, honey…sweet things await. We’re bringing back your favorites, plus some delicious surprises you won’t want to miss!”

ICYMI, the first As Ever launch back in April—featuring raspberry jam, herbal teas, shortbread cookie mix, honey and more—sold out in under an hour. And apparently, it's worth the hype. PureWow’s Senior Director, Rachel Bowie, only had rave reviews for the jam.

“I’m delighted to report it’s some of the best jam I’ve ever had,” she said. “Technically, it’s more of a preserve—just like Meghan describes—but it’s become my go-to snack with a slice of really good bread. Even my husband, who’s a total baking snob (in the best way), gave it his stamp of approval. I actually have to hide the jar in the fridge!”

Everyone wasn't as lucky the first go around, though. Some fans were even hit with canceled orders after they clicked “buy.” To make it right, Meghan sent a heartfelt note to those affected, apologizing and promising they’d be first in line for the restock. "I was so sorry to hear about what happened with your order, and that due to overselling we are not able to get you the Limited-Edition Honey," she wrote.

"When our next limited-edition drop happens, you won’t just be the first to know… you’ll be the first to receive it. No need to order, it’ll come to you in the mail as a gift from me," she added.

I didn’t manage to grab anything last time (still salty about that) but better believe I’ve got my cart prepped and my mouse ready. June 20 at 8 a.m. PT. Be there—or be left with crumbs.

Want all the latest entertainment news sent right to your inbox? Click here.



LongHeadshot

Assistant Editor, News and Entertainment

  • Writes breaking news and entertainment content
  • Covers award show red carpets and movie premieres
  • Has earned two Edward R. Murrow Awards