The Key to Kim Kardashian’s Shiny Hair? She Says It’s Finesse Shampoo

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Equally as noteworthy as the quintessential Kardashian derrière is the lustrous set of locks that each member of the family seems to possess. And while genetics surely play a part in the Kardashian/Jenner brood’s shine, it turns out Kim Kardashian West always reaches for one shampoo to keep her ’do feeling healthy and strong.

The 39-year-old reality-star-turned-beauty-mogul revealed in an interview with Allure that she’s been a longtime fan of Finesse shampoo ($5) and conditioner ($5). In fact, the KKW beauty founder loves the affordable products so much that she’s even turned her sister, Kendall Jenner, onto the product line. In 2017, Jenner revealed on her website/app that, “Kim totally turned me onto Finesse shampoo. I’ve tried everything and this just works the best for me! My hair has been through so much and hairstylists always ask how my hair stays silky—well, this is how!” Noted. 

Even though Finesse is her go-to, Kardashian West admits that she strays every once in a while and experiments with new brands for herself and her children, North (6), Saint (3), Chicago (1) and Psalm (5 months). “I like to get a few at a time,” she says. “I get excited to go home and try them.” Like us, she admits that she usually chooses them based on the scent or Ulta staff recommendations.

Still, we love a tried and true. And, although we may not be the most avid Kardashian devotees, we can definitely agree that genes or not, those sisters have extremely shiny hair. Finesse shampoo, here we come.


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Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.