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Sweet! Hershey’s Introduces Its First New Flavor in Over 20 Years

Hershey’s, the more-than-a-century-old chocolate giant that we all know and love, is going for the gold. The company is releasing its first new candy bar flavor since 1994, and damn, does it look good.

Introducing Hershey’s Gold Caramelized Creme. (Wipe that drool off your chin.) The fourth flavor in the brand’s lineup isn’t actually chocolate—it’s a creamy, caramelized base that’s packed with bits of pretzels and peanuts. According to the company, the base starts as a white crème and is cooked until it develops its rich, golden hue. Sweet and salty? We wholeheartedly approve.

The candy will hit shelves on December 1, marking the 100-day countdown to the 2018 Winter Olympics. We see a shiny, ahem, gold medal in its future.

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Former Senior Food Editor

  • Headed PureWow’s food vertical
  • Contributed original reporting, recipes and food styling
  • Studied English Literature at the University of Notre Dame and Culinary Arts at the Institute of Culinary Education