There’s a New Varietal of Strawberry Inspired by Rosé—and It Actually Sounds Delicious

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When you hear the words rosé strawberries, what comes to mind? A wine-soaked piece of fruit? An artificial-tasting gummy candy? Whatever it is, it’s probably not actual strawberries—at least, it wasn't for us.

But apparently, rosé strawberries are a real thing, and they're actually a new varietal of fruit that's inspired by the pink wine—but without any booze. They’re part of a limited-edition batch of fruit developed by the Driscoll's research and development department—nicknamed the Joy Makers. (What we would do to pick their brains…)

According to a company press release, the blush-hued strawberries (and raspberries) were bred not just for their unique color, but also their aromatic flavor. The Joy Makers (never gets old) used non-GMO breeding methods to get that pretty, light-pink shade. Driscoll’s says it comes from a natural blend of light and dark berries combined with the power of the sun—our thumbs may as well be black, so we’ll take their word for it.

As for taste, the rosé strawberries have a “smooth, silky, creamy texture that delivers a sweet, peachy flavor paired with a soft floral finish.” Mmm, this has shortcake written all over it.

While they won't be around forever, the new berries are first in a series of fruit innovations coming from the Driscoll’s team. Also on the menu are Driscoll’s Sweetest Batch, a varietal of "high-flavor" berries that are said to taste particularly sweet.

If you're as curious as we are, you can search for stores stocking the berries through Driscoll's website. If we know anything, it's that these are bound to sell out fast.

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Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...