Disney Fans Are Obsessed with Luisa from ‘Encanto’ But Where’s the Merch?

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Move over, Frozen. Disney's latest musical sensation is Encanto, an animated film filled with songs adored by parents and kids alike, while also winning over viewers for its powerful, female-led cast of characters. However, in this story about a family blessed with magical powers and one girl's journey to preserve that magic, there is one character that is quickly becoming a fan favorite: Luisa.

In Encanto, Luisa is the middle child of the Madrigal family, and while she is gifted with superhuman strength, she struggles with the fear that she will disappoint her family. The inspiring character played by Jessica Darrow has become highly popular among Encanto fans, and as Distractify points out, these viewers are on the hunt for Luisa merchandise.

HITC reported that Luisa merch is outselling that of other characters, like Isabella, and CNN theorizes that this is because young viewers can relate to the middle child's struggle with anxiety. Therapist Jenny Lemus told the site that Luisa's character “describes what anxiety feels like perfectly,” especially for many first-generation Latinos.

encanto cat

While there is a Luisa Madrigal small doll for sale at Target and a Luisa Madrigal Funko pop at GameStop, there aren't many other options that feature the popular character.

One mother tweeted, “My daughter just asked for a Luisa themed bday party and literally everything Encanto has Mirabels or Isabellas face on it. And I’m not in the financial situation to have everything custom made. Disney needs to step it up w/Luisa merch.”

According to a recent report from CBR, the animators for Encanto had to fight for Luisa's character to have her muscular frame. Dylan Ekren, an illustrator and character modelling supervisor on the film, said, “I think we all just wanted to do it in a way that worked well with the style and really made sense for the character and I’m really proud of the way that she turned out. The entire team was so awesome. I just pushed buttons in the right order.”

Luckily, the animation team won that battle, and the buff, thoughtful Luisa turned out to be one of the most lovable characters in the film. Let's hope we get more Luisa merch in the near future.

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Associate Editor, News and Entertainment

Joel is the former Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a...