Who Needs Lunch Money When You Can Spend It on Chip & Joanna Gaines's New Target Line?

Craving a Magnolia Market-inspired farmhouse-chic living room overhaul? Welp, dreams do come true, because Chip and Joanna Gaines just announced they’re partnering with Target to launch a home and lifestyle line called Hearth & Hand and We. Are. Losing. Our. Minds.

The couple announced the life-changing news on Instagram in conjunction with a press release sent out by Target today.

Along with a cute little animated house illustration, Joanna revealed in her post, “For a while now, we’ve been working on a project that’s really meaningful to us and we are so excited to share the news with you! Hearth & Hand with Magnolia will be available at Target November 5th. Chip gives all the details at the link in my profile. #HearthAndHand @target”

Chip, in typical Chip fashion, shared a photo of himself puckering up to the Target dog as Joanna giggles in the background. In his photo caption, he adoringly praised his wife, writing, “Jo has poured her heart and soul into this new line, Hearth & Hand with Magnolia available at Target November 5th. We’re here with Bullseye at Target HQ today announcing it to all of their team members! I wrote down all my thoughts about this project on the blog—go check it out. #HearthAndHand”

Unlike the majority of Target’s typical limited-run designer collaborations, Hearth & Hand with Magnolia will be a semipermanent fixture in our favorite one-stop shop’s home section. Even more exciting is the price point: Most items are under $30, and the entire line ranges from $0.99 to $129.

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Lex Goodman

Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.
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