This Was by Far the Most Popular Handbag at NYFW

With each new season comes a new “it” bag. Last New York Fashion Week back in October we saw the resurgence of the classic Dior saddle bag, but this season saw a lesser known brand take the title (though, unfortunately, it's not much more affordable). Let us introduce you to the current fashion-world obsession, BOYY handbags.

white and brown versions of the boyy bag
Christian Vierig/Daniel Zuchnik/Getty Images

We counted no fewer than 15 different fashion week attendees sporting various styles from the Bangkok-based brand, though there were probably even more running around (and still more to come from the international fashion shows). And while BOYY has only recently been popping up all over our Instagram feed, the brand has actually been around for more than ten years. In fact, we predicted BOYY would soon become an absolute must-have back in April 2018.

Get the look: BOYY Karl 24 top-handle bag ($1,025); BOYY Bobby tote bag ($1,235)

coloblocked versions of the boyy bag
Achim Aaron Harding/Matthew Sperzel/Getty Images

Founded by husband and wife duo Jesse Dorsey and Wannasiri Kongman in New York City back in 2006, BOYY is already a pretty well-known brand in both Bangkok and Copenhagen, where its five boutiques are located. Now it seems that New York women can’t get enough of them and the brand’s signature oversize buckle and color block designs.

Get the look: BOYY Color Block Karl 19 top-handle bag ($950); BOYY Bobby top-handle bag ($1,190)

mini versions of the boyy bag
Christian Vierig/Daniel Zuchnik/Getty Images

Unfortunately, BOYY bags don't come cheap with mini styles starting at about $795 and running up to about $2,000 for the larger styles (although there are a few crocodile bags that will set you back a whopping $9,950). But if you were hoping to invest in a fabulously chic and 100 percent on-trend new handbag, then these are definitely the way to go.

Get the look: BOYY Fred 23 crossbody bag ($995); BOYY Bobby 16 shoulder bag ($795)



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...