Betsey Johnson's New Collab with Dia & Co Goes Up to Size 24—and Everything's Less Than $100

betsey johnson dia and co

Betsey Johnson is known for her loud-in-a-great-way prints and easy, wearable silhouettes. And now, her pieces are available to the plus-size market for the first time, through a collaboration with plus-size retailer Dia&Co.

The exclusive capsule collection includes five dress styles available in sizes 14 to 32. Best of all, each of the dresses retails for less than $100.

According to Dia&Co CEO and co-founder Nadia Boujarwah, “Betsey Johnson is a fashion icon whose vibrant, whimsical style is instantly recognizable. At their core, Dia&Co and Betsey have a shared vision—creating a space for women to be unapologetically colorful and bold, where everyone can express themselves through style. We are so excited to partner with Betsey on this collection and bring her trademark style to our community."

In a press release, Johnson added, "This new collection includes my favorite shapes in my five most favorite prints. I loved partnering with Dia&Co because they ‘get you.’ They want their pieces to feel really’s all about the feel. Every woman should feel fabulous whatever size they are. I love to design for women of all sizes because they are beautiful and they always will be."

This isn't the first exciting collab from Dia&Co. In the past, the brand has partnered with actress Rebel Wilson, designer Nanette Lepore and Venus Williams's activewear brand, EleVen.

Keep up the good work, gals.  

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sarah stiefvater

Wellness Director

Sarah Stiefvater is PureWow's Wellness Director. She's been at PureWow for ten years, and in that time has written and edited stories across all categories, but currently focuses...