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Beautyblender Just Added 4 Glow-Inducing New Products to Its Makeup Line

swatching foundation with beautyblenders

After more than ten years with those iconic, teardrop sponges, Beautyblender broke into the makeup space with a foundation launch that was *good*. Now, it’s back for more.

The brand just launched four new makeup primers exclusively at Sephora, each with a different functionality.

First, there’s the Opal Essence Serum Primer, a hydrating and illuminating fluid formula that’s meant to increase your glow factor (a technical term). It has an ever-so-slightly iridescent finish and fermented botanical extracts to calm any redness.

Then there are two pore-minimizing primers, both called The Leveler. One is for light to medium skin tones and one is for tan to deep, but they both smooth uneven texture and hide the look of enlarged pores, thanks to the addition of niacinamide

The primer we’re most intrigued by, though? The Selfie Shield Dry Oil Primer. In a non-greasy formula, it offers SPF 38 UV protection, shields from pollution and blue light (i.e., your phone screen) and prevents flashback in photos (aka that weird, whitish glow you get in your selfies).

All four formulas retail for $32 at Sephora—break out your Beautyblenders and gird your wallets.

I’ve Tried Hundreds of Foundations and This Is the Single Most Forgiving One of All



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Former Senior Food Editor

  • Headed PureWow’s food vertical
  • Contributed original reporting, recipes and food styling
  • Studied English Literature at the University of Notre Dame and Culinary Arts at the Institute of Culinary Education