You'll Never Guess How These Colorful Flip-Flops Are Made

allbirds flip flops

A few months ago we swooned over Allbirds's Tree collection, a line of sneakers made from a textile created with ethically sourced Eucalyptus tree pulp.

And now, the brand (which now counts Leonardo DiCaprio as an investor) is at it again, introducing Sugar Zeffers, flip-flops made from Brazilian sugarcane. Yes, sugarcane.  

According to a press release, most shoe soles are made from plastic foam called EVA that's highly polluting. For its part, Allbirds is dedicated to developing a comfortable and sustainable alternative, hence SweetFoam (used in the Sugar Zeffers), a proprietary sole material made with the world’s first green-EVA, derived from renewable sugarcane.

Inspired by Japanese-style flip-flops, Sugar Zeffers retail for $35 and are available in four colors (with mix-and-match interchangeable straps also available for $15). 

sarah stiefvater

Wellness Director

Sarah Stiefvater is PureWow's Wellness Director. She's been at PureWow for ten years, and in that time has written and edited stories across all categories, but currently focuses...