Psst: We Got a Sneak Peek at Chip & Joanna Gaines’s New Target Home Collection

Amidst the many things they have going on (A new TV network! A forthcoming hotel! A family of five!) Chip and Joanna Gaines are dropping their first-ever Hearth & Hand with Magnolia furniture collection at Target.

Like the collection of Gaines-created home décor we’ve grown to know and love, the modern farmhouse wares bring a touch of casual elegance to any household. Joanna explained the new range’s inspiration in an exclusive quote, saying, “A new year always motivates me to freshen up my home, so I designed this collection with soft colors and simple textures that can be easily layered with neutrals.”

Target Home’s spring assortment from Hearth & Hand with Magnolia (and Opalhouse, Project 62 and Threshold, too) is designed with the New Year in mind. As Jill Sando, Target senior vice president and general merchandise manager of apparel and accessories and home, said, “After the holiday hustle, our guests are craving a calm, organized environment. Our spring Home collection is bursting with new Target-exclusive pieces, including Hearth & Hand with Magnolia’s first foray into furniture. With tons of crisp whites, soft neutrals, natural textures and hand-painted floral embellishments, our guests can transform their everyday spaces into quiet retreats. It’s an affordable refresh for their homes and a breath of fresh air to start the New Year right.”

The full Hearth & Hand with Magnolia line, which includes everything from decorative storage and bedding to accent tables, ranges in price from $2 to $400 and will drop online and at Target stores on Thursday, December 26. Luckily, Target gave PureWow an exclusive sneak peek at the collection and here are our nine favorite pieces.

hearth hand shaker wood dining chair

1. Shaker Wood Dining Chair

Chip and Jo captured the classic grace of a shaker chair but put a modern spin on it.

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2. Olivia Pillow In Golden Copper & Sour Cream

We’ve never met a neutral striped throw pillow we didn’t like.

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3. Wood And Metal Accent Table

A side table for your couch or a bedside table? That’s up to you to decide.

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4. Storage Basket

Quick cleanups require chic storage solutions like this basket. Luckily, it comes in small ($25), medium ($35) and large ($45).

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5. Hairpin Console Table

We need this for our entryway ASAP.

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6. Full/queen Comforter Set In Navy And Sour Cream

Can you say guest room ready?

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7. Metal And Wood Accent Bench In Green

Sure, it kinda looks like a school bench, but when you add a throw, some pillows and place a fiddle leaf fig tree next to this baby, you’re in business.

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8. Neutral Area Rug

This pretty little thing comes in sizes from 2-feet x 3-feet ($25) to 9-feet x 12-feet ($400) for all your area rug needs.

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9. Magnifying Glass

Functional objets d’art, like this chic magnifying glass, are high on our list.

Lex Goodman

Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.
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