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If it’s not only important to you shop small, but to also support Black-owned and Indigenous-owned brands, the holidays are the perfect time to put your money where your mouth is. So, whether you’re shopping for an up-and-coming plant daddy or an ever-picky sister-in-law, step away from the big box stores for a beat because these ten shops are *the* place to start for the season of gifting.

RELATED: 17 Black-Owned Beauty & Fashion Brands to Shop Now


1. Golde

For: Beauty and wellness

Trinity Mouzon Wofford and Issey Kobori’s Brooklyn brand sells superfood-boosted essentials for both health and beauty—the packaging alone makes us smile. From delightful latte kits to clarifying face masks, we have a feeling your clean, green bestie wouldn’t be too upset opening up a Total Golde Holiday Kit this year.


Hortiki Plants

2. Hortiki Plants

For: Eco-friendly gardening kits

Etsy shop owner Victoria brings her 15-plus years of training and experience in sustainable agriculture to the masses, providing gardening inspiration, tools and tips to help rookie green thumbs grow their own flourishing gardens in any sized space. Take your pick between one of the organic gardening kits (beets, kale, carrots, herbs, micro-greens or Tatsoi leafy greens) or the educational kit for kids for a gift that (literally) keeps on giving.



3. b.Yellowtail

For: Fashion, beauty, accessories and more

Designed by Bethany Yellowtail, an enrolled member of the Northern Cheyenne Nation and graduate of the Fashion Institute of Design and Merchandising, B.Yellowtail was founded as a Native-American owned and operated fashion brand and retailer that specializes in storytelling through wearable art. And there’s tons of it to shop—blazers, dresses, moccasins, pendants, face masks and more. B.Yellowtail also supports a community of Native American, First Nations and Indigenous creators through The Collective, a curated assortment of high quality jewelry, accessories and other hand made goods.


Eighth Generation

4. Eighth Generation

For: Blankets, fine art, jewelry, textiles and more

This Seattle-based company owned by the Snoqualmie Tribe sells gorgeous (and shockingly affordable) Native-designed wool blankets, along with other textiles, jewelry and art. But we’re not gonna lie, we really wouldn’t mind receiving one of these warm, cozy and eye-catching blankets to get us through the winter.


Cheekbone Beauty

5. Cheekbone Beauty

For: Sustainable makeup

This Indigenous-owned and founded cosmetics brand is known for creating high-quality, cruelty-free beauty products—and certain collections, like their sustainable lipsticks, come with biodegradable packaging, sustainably sourced ingredients and no additional packaging. (Who said sustainable couldn’t be cute as hell?) While there are a lot of fabulous picks to choose from, we have our eyes on the Cheekbone x Christi Belcourt Limited Edition Gift Box, where five dollars from every purchase of this special edition SUSTAIN Collection will go to support Nimkii Aazhibikong, a year-round, land-based language and traditional arts camp.



6. Ginew

For: Denim, outerwear and accessories

Want to splurge on someone this year? Check out the only Native American-owned denim line, from husband and wife Erik and Amanda. The couple uses elements of their Ojibwe, Oneida and Mohican heritage to express a contemporary Native American voice through their premium apparel and accessories. While we would love to be the owner of one of their timeless coats, we’ll happily settle for this ingenious bandana slide…OK, and a Thunderbird bandana too, please.


Maison Noir Wines

7. Maison Noir Wines

For: Wine, wine and more wine

Want to impress the wine snob on your list? Try a bottle (or two) from sommelier André Hueston Mack’s line, Maison Noir Wines. These are distinctive garage wines, aka small production wines that you won’t find anywhere else. Psst: The $216 three-bottle mix case is currently on sale for $185. And if you like matching your outfit to your drink, Mack’s “schwag” line, born out of his graphic design background, also makes for a unique oenophile gift.


Oma the Label

8. Oma the Label

For: Super-wearable statement jewelry

Santa baby, please slip these $89 Obi Hoops under the Christmas tree. And while you’re at it, we’ll take one of these Lagos chain necklaces too. Actually…what don’t we want from Oma the Label? The brand, founded by Neumi Anekhe, creates quality yet affordable pieces while also bringing focus to people of color.


Beam Paints

9. Beam Paints Gift Set

For: Non-toxic watercolor palettes

For a budding artist, this might be one of the coolest gifts around. Not only are Beam watercolors tested by toxicologists at Duke University and Cambridge Materials to exceed the standards for safety for children’s paint (aka, these are as non-toxic as it gets), but they also have a beautiful history. Created by Anong Beam, an Indigenous entrepreneur who used her experience harvesting hematite pigment in the LaCloche mountain range near her childhood home in M'Chigeeng First Nation, Beam Paints now sells high quality, small batch and handmade palettes with plastic-free packaging.


Prados Beauty

10. Prados Beauty

For: Luxe but affordable beauty

This Xicana/Indigenous-owned beauty brand created by Arizonian Cece Meadows, brings you luxe makeup brushes, lipsticks, palettes, mink eyelashes and more—all at affordable prices. (We're eyeing this lipstick set of five for $55.) Better yet, the brand gives a portion of profits to Indigenous organizations and communities in need.




For: Original greeting cards

This Etsy creator out of Portland carries tons of humorous cards that you won't find in stores. Score some points for originality and supporting small businesses this season!



12. Candice Luter

For: Unique home goods and wall art

Artist Candice Luter began her journey creating one-of-a-kind designs using remnant scraps of wood and fabric from her home studio. Now, you can buy her one-of-kinda home accents for the design lover in your life—aka your sister who's been trying to "do something" with that white wall for the last three years.




For: Babies, toddlers & kids

Founder and designer Melonie, based in London, uses African wax prints to create vibrant, cheerful and high-quality onsies, dresses, bloomers and rompers. There are also sets of bright headbands and rag dolls made from leftover scraps.



14. Victor Glemaud

For: Updated fashion staples

Haitian-born designer (and 2017 CFDA/Vogue Fashion Fund finalist), Victor Glemaud is known for his classic silhouettes and unexpected details—like the balloon sleeves on this cropped crew neck sweater—that take everyday basics and make them anything but.


Oui the People

15. Oui the People

For: Beauty buffs

We're sold on the brand ethos alone: “We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in.” But OUI the People's products aren't anything to sleep on—from the safety razors to the bath and body sets, this brand is oh-so giftable.


Satya + Sage

16. Satya + Sage

For: Eco-friendly candles

Let's be honest. Who couldn't use a little extra calming force these days? Each Satya + Sage candle, from founder Sonja Haile, comes with a specific intention and is housed in a reusable recycled glass jar. The brand is also committed to using only premium-grade fragrance oils, a cotton wick, and a 100 percent vegetable and coconut wax base.


Rachel Stewart Jewelry


For: Statement earrings

Artist Rachel Stewart brings her eye for graphic prints and color to her statement earrings that would make a delightful gift for your BFF. And hey, why not buy a pair for yourself while you're at it?


Coco and Breezy

18. Coco and Breezy

For: Designer eyewear

Hey, if they're good enough for Prince, they're good enough for everyone we know. Founded by twin sisters Corianna and Brianna Dotson (aka Coco and Breezy), these designer shades have made the rounds in the pages of Vogue and Harper’s Bazaar, and yes, even on the late, great Prince.



For: Bookworms

There are tons of fabulous Black and Indigenous-owned bookstores, including Semicolon in Chicago. While we encourage you to find a local spot close to you to support, so many bookstores ship nation-wide too. Need some book-spiration? Check out our lists for cookbooks by Black authors, books to discuss race with young children or anything we've covered in our books section.




For: Upping your gift-wrapping game

If you’re heartbroken you won’t be doing the usual big holiday family gathering this year, consider putting that extra energy into your gift wrapping. Founded by Ashley L. Fouyolle, UNWRP offers luxe wrapping paper, fabric wraps, greeting cards and home goods all designed by talented artist around the globe. We’re especially intrigued by the reusable fabric wraps. (How adorable are they?)


RELATED: 6 Native American and Indigenous Charities to Donate to This Holiday

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