It’s that time of year again: when paint companies everywhere review what’s happened over the past 12 months—from what trends have emerged to which ones have prevailed—and try to divine the shade that will define the year ahead. On Wednesday, Benjamin Moore entered the fray, offering its pick for the 2021 Color of the Year…and it’s a considerable change of pace from years past.
If Benjamin Moore’s 2020 color—a ballet slipper pink, known as First Light—signaled a bright-eyed optimism toward the new decade, its 2021 shade proves that hindsight is 20/20. Who knew the past year would have us all spending more time at home, quarantining as we rode out a pandemic? With the flurry of constant change and endless anxiety over what a “new normal” would look like, many people sought out comforting colors. Benjamin Moore is answering that call with Aegean Teal, its 2021 Color of the Year, a “sunbaked” blue green that’s as soothing as staring out at the ocean on a crisp fall day, wrapped in your coziest sweater.