First and foremost, the proportions and knit of this blanket are deceptively thoughtful. At 54 by 72 inches, it’s generously sized, and as Senior Editor Dana Dickey notes in her review, the fabric has “just enough give to seem like it’s hugging you (I know, it sounds corny but that’s the sensation you get when you wrap it around your shoulders on a chilly morning Zoom call).” That slight stretch is what gives the blanket its cult-level reputation: not just softness, but softness that moves with you.
Then there’s the material itself. It may be 100 percent polyester, but the CozyChic knit is designed to feel anything but ordinary. Unlike open-weave throws that snag and fray, Dickey points out that this one “doesn’t seem to fray or catch on buttons or doorknobs like some blankets.” Instead, it holds its shape, no matter how many times you tug it across the couch or drag it from bed to plane seat.
What’s more, Dickey admits she’s constantly wrestling it away from her goldendoodle and cockapoo, tossing it into the wash to clear off paw prints. “The throw comes out of the washer-dryer good as new, every time,” she says. A blanket that feels like a hug, resists snags and survives the chaos of pets—it’s no wonder it’s become a celebrity staple and an editor obsession.
So again, the throw is marked down to $57 at QVC, a price that’s almost unheard of for a blanket this beloved. It’s available in four checkered shades—Beach Rock, Eucalyptus, Malibu Mist and Stone—but given how rarely it goes on sale, chances are they won’t be around for long