Staring at aisles and aisles of paint swatches can leave your head spinning. Sure, earthy greens are trending, but which shade will work with the light in my home? Or maybe I want a cheery yellow…but not mustard. Is millennial pink still in? If you’re paralyzed by indecision, it might be time to consult your aura. Interest in auras—the belief that people emanate certain colors, which all have distinct meanings—has been gradually building since 2013, according to Google search data.
It seems interest is starting to snowball, particularly when it comes to thinking of your aura as an approach to interior design. Etsy has seen searches for “aura art” climb 192 percent over the past three months, and Benjamin Moore recently partnered with celebrity aura reader Mystic Michaela to create a curated palette that helps people choose the right color to reflect their energy (in their fittingly titled Aura Interior Paint, which can be tinted in any of the brand's 3,500+ hues).
So what’s with the surge in interest, and why now? “We spent a lot of time with ourselves these past two years, and a lot of time in our homes,” Mystic Michaela told us. “We want the tools to connect to ourselves. Sometimes with spirituality, it can feel outside of us. With aura colors, even if you can’t see them, you can feel the vibrations of them. You can borrow colors to create spaces that work for you, depending on your goals.”