Amazon Shoppers Swear by This Zojirushi Rice Cooker—and It's on Sale for Cyber Monday 2023

No more guesswork

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

zojirushi rice cooker

Many of us know the challenges of cooking rice on the stove. Will the pot boil over? Did you add too much water? Is the bottom going to burn? What do you do with all that rice paper? Wait, did you follow the directions for the right type of rice? That's why you can never go wrong with a rice cooker, which removes all those anxiety-inducing variables. Right now, the popular Zojirushi rice cooker is on sale for Amazon Cyber Monday 2023, dropping from $232 to $199. But you'll want to hurry: The sale ends Monday, November 27 at 11:59 p.m.

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

Sure, there are plenty of rice cookers on the market, but the Zojirushi NS-TSC10 has some serious street cred. We're talking an average of 4.7 stars over nearly 12,000 reviews. More than 6,000 were sold in November alone. Buyers agree that the performance of the rice cooker is superb, making perfectly cooked rice. It's also easy to clean—music to our ears.

"I can't believe I'm writing a review for a rice cooker, but the Zojirushi has truly earned its place as an essential kitchen appliance in my home," one Amazon reviewer raves. "I'm not a professional chef and this rice cooker has made my life so much easier. This magical machine has settings for different types of rice (white, brown, sushi, etc.), porridge, and even a cake setting! Yep, you read that right—you can bake a cake in this thing, and it turns out moist and delicious."


Indeed, this stainless-steel rice cooker has many features worth writing home about. There are eight settings: white/sushi, mixed, porridge, sweet, brown, cake, steam and quick cooking. Bye-bye, guesswork. Plus, the three automatic warming functions ensure everything stays hot and ready to eat. Accessories include a removable inner lid, removable nonstick cooking pan and steamer basket. The appliance also has a LCD panel with clock and timer functions, as well as a retractable power cord so it's not tangling with every other machines' on your kitchen counter.

"Sure, it's a bit more expensive than your average rice cooker, but the quality and convenience are worth every penny," a reviewer writes. "If you're serious about your rice or just want to simplify your cooking routine, the Zojirushi rice cooker is a must-have."

Take that as a sign. If you buy anything for your kitchen at this Amazon Cyber Monday sale, make it this.

MW 10

Associate SEO Editor

I’ve covered the lifestyle space for the last three years after majoring in journalism (and minoring in French) at Boston University. Talk to me about all things sustainable &...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.