NYC’s Pinky Swear Is Such a Hidden Gem, I Almost Don’t Want You to Know About It

It deserves a spot on your summer bucket list

pinky swear review univ 720x780
pinky swear

Part of the magic of NYC is that you’re always just one avenue away from the unexpected. Bars and eateries abound, but there are none quite like Pinky Swear in the Lower East Side. Yes, it's one part cocktail lounge, one part restaurant, but when you slip through the front door, you’ll feel as if you’ve stepped inside a slightly surreal fever dream.

Every inch of the space is infused with interactive art exhibits, and it’s constantly evolving, so no two visits are quite the same. “Guests aren’t spectators; they’re inside the work,” the website reads. They’re not exaggerating.

Within minutes of ordering a glass of wine, I found myself torn in two directions. “You need to see this phone booth,” a colleague said, gesturing toward the back of the restaurant.

“But wait, have you gotten a parking ticket yet?” another asked, pointing toward the bar, near the entryway.

pinky swear phone booth
pinky swear

Phone booth? Parking tickets? Where were we?! I grabbed my sauvignon blanc and headed to the back of the restaurant, slipping past a funhouse-mirror interpretation of the statue of David and art lining the walls. The metallic phone booth seemed to pulse with glowing, ever-changing LED lights. Once inside, I picked up the receiver, only to learn that I couldn’t make a call but would be receiving a message. My horoscope, that is.

Nearby, you could grab a pool cue and shoot a billiard across a yin-yang-shaped Zen garden. And as for the “parking tickets” near the bar? It turned the concept on its head, dispensing compliments and vouchers for free fries when you fed it a Pinky Swear token.

fire pit at pinky swear
curated saga/pinky swear

These were just a handful of the interactive exhibits, though this summer, the star of the show is arguably the garden area, where you can lounge beside a fire pit, surrounded by lush greenery as you sip a cocktail, instantly feeling 1,000 miles away from the hustle of the crowded city streets.

crudo at pinky swear
Ora King Salmon Crudo (Photo: Pinky Swear)

The menu is equally transporting. Chef Will Horowitz strikes a delicate balance between whimsy and sophistication, offering robust flavors with a playful presentation that doesn’t sacrifice flavor for gimmicks. The Pinky Swear Burger—featuring dry-aged brisket, bacon, aged sharp cheddar, housemade pickles, onion and aioli on a sesame seed bun—and the Wagyu ‘Zabuton’ Steak (served with tarragon labneh, white asparagus and Calabrian chili salad) are fan favorites, though on a hot day, it’s worth taking a closer look at the seasonally inspired small plates and raw bar. (The Ora King Salmon Crudo features a refreshing—and unexpected—mix of green onion, miso and grapefruit.)

meat cute
Meat Cute cocktail (Photo: Shelby Pine/Pinky Swear)

Oh, and in terms of cocktails, Pinky Swear delivers. While I initially played it safe with a glass of white wine, I would be remiss if I didn’t encourage you to try one of the 12 signature cocktails—or seven zero proof options. Growing up in Florida, where pastelitos are a beloved Cuban treat, I was immediately drawn to the Pastel Bloom. It’s described as a “pastry rum punch” due to its use of aged rum, guava and lime, with a cheese foam. Espresso martini fans will appreciate the Cloud 9, which incorporates crème de cacao and marshmallow for a s’mores-inspired twist on the drink. And if you really want to throw your taste buds for a loop, try the Meat Cute—a pepperoni-vodka infused martini that gets a salty kick from pickled tomato brine.

pinky swear restaurant
pinky swear

Simply put, when you’re looking for a break from the ordinary—or a chance to turn an ordinary Tuesday into something unforgettable—Pinky Swear should be your first stop.

Pinky Swear is open Tuesday through Saturday nights and is located at 171A Chrystie St.



candace davison bio

Candace Davison

VP of editorial content

  • Oversees home, food and commerce articles
  • Author of two cookbooks and has contributed recipes to three others
  • Named one of 2023's Outstanding Young Alumni at the University of South Florida, where she studied mass communications and business