Disney Is Broadening Its Culinary Horizons with the Impossible Burger

Disney is adding a whole new world (sorry, had to) of plant-based meal options to its parks, resorts and cruises.

Yep, the Impossible Burger will soon become available at Walt Disney World Resort, Disneyland Resort and on all Disney Cruises. Can you say yum?

The partnership comes at a time when Disney is looking to expand its plant-based options at the dining locations you know, love and have spent $30 on a hot dog at.

In celebration of this new partnership, Impossible Foods (the Impossible Burger’s parent company) and Disney are collaborating on a meat-free menu for the Disney California Adventure Food & Wine Festival, which kicks off this Friday, February 28. (Sign us up for that, please and thank you.) The menu for their activation includes a petit Impossible Burger with guac and pepper jack cheese at the Avocado Time Marketplace, Impossible cheeseburger mac and cheese at the Nuts About Cheese Marketplace and an Impossible meatball submarine at the Paradise Garden Grill. Anyone else suddenly starving? Additionally, Impossible Food’s head of culinary, J Michael Melton, will be giving live cooking demonstrations at California Adventure on Saturday, March 7, and Sunday, March 8.

Disney has yet to announce when the Impossible Burger will make its official debut at the happiest place on earth, although a press release says it will be “soon.”

The question remains: What will an Impossible Burger from Disneyland cost us? We’re guessing it’ll be a liiiiiitle bit more than one at Burger King, but equally delicious.

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Lex Goodman

Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.
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