TikTokers Are Going Wild for the New Tory Burch Ella Bio Tote (and So Will You)

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You'll never come up short when searching for fashion inspo and fresh finds on TikTok, but one style staple that users have been loving lately has all of our attention. Already a fan-favorite, Tory Burch's iconic Ella Tote ($248) was recently redesigned in a new bio-based, leather-alternative material and is being offered in eight colors, including brights, pastels and neutrals. Combining a classic silhouette with an innovative, eco-friendly design, it’s no wonder the aptly-named Ella Bio Tote ($228) is getting thousands of views across TikTok and beyond.

The Ella Bio Tote was designed in partnership with Modern Meadow, a US-based biotechnology company, and is constructed of an innovative plant-based fabric. Trademarked as BioFabbrica Bio-Tex, it's made up of 64 percent USDA-certified bio-based material and is manufactured in Italy with North American grown non-GMO plant protein. If this all sounds like science class to you, all you need to know is that the fabric feels as luxurious as standard leather, doesn't scratch and is incredibly durable, according to the brand.

But what really has social media users buzzing is the bag’s range of vibrant colors. As the creator of the viral video above, @alexiaajoy, states in the comments, the colors are just as stunning IRL. "I just turned the brightness down when filming…[they look] just like this in person," she wrote. We’re calling it now: This bag is about to become a hot new collectable, with colors enough to match all of your summer outfits.

As if it didn’t already offer enough styling options, the tote comes in three sizes—mini, small and standard—ranging in price from $228 to $348. In addition to top handles, the mini and small sizes come with an adjustable and removable crossbody strap for extra convenient carrying. Each bag also has a magnetic top closure to keep your essentials safe, and the small and standard sizes are equipped with three pockets—two interior and one exterior, hidden behind the logo. Plus they're roomy: The small size can fit a 13-inch laptop while the standard size can fit a 15-inch laptop. Futuristic, fashionable and functional? We’re in.

Considering the Ella Bio Tote is eco-friendly, fits our laptops (plus emergency snacks) and will stand up against the test of time, it checks all our boxes for the perfect daily-use bag. The only thing holding us up from clicking that "order now" button is deciding which of the gorgeous colors to snag it in.

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natalie bio photo e1692204716113

Assistant Commerce Editor

Natalie LaBarbera is PureWow's assistant commerce editor. She writes about all things shopping, including fashion, beauty, travel, wellness and more, searching for the best...