The year was 1999 and my dad was preparing for a trek up Mount Rainier in Washington. Part of his gear included a vibrant yellow and black colorblocked coat that I swiftly came to think of as the coolest thing I’d ever seen. As it turns out, I was not the only one. In the years since its 1992 release, The North Face’s Nuptse jacket had swiftly become an iconic piece of clothing, not just in the climbing and mountaineering communities, but with the NYC hip-hop scene, including Biggie Smalls and the Wu-Tang Clan, as well. And now, it appears it’s back for round two.
According to the global shopping platform Lyst, searches for North Face puffer jackets have gone up more than 150 percent month-over-month. But since its rerelease back in September, the Nuptse in particular has become one of the most viewed products on the site. As you might expect, most of the folks most interested in the retro piece aren’t those planning mountain excursions. It’s the street style-inspired crew, those enamored with ‘90s hip-hop and anyone looking for comfort by way of nostalgia that are driving the puffer coat to renew its status as a cult favorite. That, and recent collaborations with high-end brands like Supreme and Margiela MM6, is bringing The North Face back to the top of our shopping wish lists.