We’re Calling It Now: Taylor Swift’s NYE Hair Accessory Will Be One of 2024’s Biggest Trends

Here's where to get one

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

taylor swift jennifer behr nye hair pins UNI
Matt Winkelmeyer/Getty Images for The Recording Academy

Lately we’ve found ourselves lusting after just about everything Taylor Swift wears, from statement-making red teddy coats to comfy New Balance sneakers and even a pair of Kate Middleton-approved boots. And now we’re adding yet another item to our Swift-inspired shopping list—a set of sparkling, celestial hair pins the 34-year-old singer wore on New Year’s Eve. Even better, we tracked down her exact set—Jennifer Behr Supernova set ($425)—plus multiple lookalikes for the Swiftie on a budget.

After videos of Swift and her beaux Travis Kelce celebrating NYE were posted on Instagram, eagle-eyed fans were able to ID both her glittering minidress and the moon and star hair pins dotting her chic updo.

As we mentioned, the delicate bobby pins are Jennifer Behr’s Supernova set ($425), which comes with six dainty crystal dot pins, five star pins and one crescent moon-shaped pin you can play around with to create your own unique Folklore-inspired star-scape. And her dress is a sequin-and-crystal covered, backless mini by Clio Peppiatt ($2,007).

As it turns out, Swift has actually worn both of these brands before. She sported a black celestial-print dress by Clio Peppiatt ($2,335) for her birthday celebrations in December, and donned a Jennifer Behr bow clip ($148) and set of bejeweled hair pins ($298) while celebrating Christmas 2023.

And while we’re not sure how much wear we’d actually get out of a sequin minidress, we do feel confident that hair bows and other bold hair accessories will be a pretty major trend in the coming months. If you’re looking to follow in TSwift’s footsteps, here are six additional hair pin sets to add to cart to create your own sparkly ‘do.

Taylor Swift Carries Eye-Catching Bag from Kate Middleton’s Fave Designer During Night Out with Celeb Friends

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.



Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.