This Is the #1 Swimsuit Trend of 2023, According to J.Crew’s Head of Women’s Design, Olympia Gayot

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It’s no secret that here at PureWow, we love all things J.Crew. From its timeless wardrobe basics to majorly soft cashmere, the brand has been a staple in our closets for decades. Currently leading the charge at J.Crew is Olympia Gayot, Head of Women’s Design. You may be familiar with Gayot’s killer style via mirror pics on her Instagram or her editorial-style collections on the brand’s site, and we were lucky to catch up with the impossibly chic designer about one of our favorite topics: swimwear. Below, hear what she had to say about this year’s biggest swim trend. 

Meet the Expert

three models wearing jcrew swimsuits

According to Gayot, the number one swimsuit trend of summer 2023 is—drumroll please— ‘90s minimalism.

“The 90s comeback is in full effect,” Gayot reveals. Specifically, “clean silhouettes that nod to the minimalist trends of the ‘90s.” Think: J.Crew catalogs and classic American sportswear. She continues, “What’s great about these styles is that they’re not only chic and sexy, but they’re really practical.” (Amen to fashion and comfort coexisting.) 

With minimalist details like monochrome color palettes and sportswear style (often featuring more coverage, might we add), this season’s ‘It Suits’ are subtly chic and oh-so practical. 

On the process of buying a new suit, Gayot tells us, “Shopping for swimsuits is deeply personal. My number one suggestion would be to focus on your favorite parts of your body and accentuate them. If you want your legs to be the feature, look for a bottom or one-piece that’s high-cut on the hip to accentuate your length. If you’re looking for body shaping and support, try a ruched one-piece. If you want to consider your skin tone and hair color, choose a suit [with a] color or print that is specifically flattering for you.”

She also urges shoppers to think about where they’re wearing these suits and with whom. “Are you on the beach with friends or with your kids? Are you sunbathing and reading or doing water sports and chasing after babies?” Choose styles that will suit (pun intended) your needs.

Shop '90s Minimalist Swimsuits

everlane square neck swimsuit

Size Range: XXS to XXL

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jcrew bikini top

Size Range: XXS to 3X

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Freelance PureWow Editor