According to Gayot, the number one swimsuit trend of summer 2023 is—drumroll please— ‘90s minimalism.
“The 90s comeback is in full effect,” Gayot reveals. Specifically, “clean silhouettes that nod to the minimalist trends of the ‘90s.” Think: J.Crew catalogs and classic American sportswear. She continues, “What’s great about these styles is that they’re not only chic and sexy, but they’re really practical.” (Amen to fashion and comfort coexisting.)
With minimalist details like monochrome color palettes and sportswear style (often featuring more coverage, might we add), this season’s ‘It Suits’ are subtly chic and oh-so practical.
On the process of buying a new suit, Gayot tells us, “Shopping for swimsuits is deeply personal. My number one suggestion would be to focus on your favorite parts of your body and accentuate them. If you want your legs to be the feature, look for a bottom or one-piece that’s high-cut on the hip to accentuate your length. If you’re looking for body shaping and support, try a ruched one-piece. If you want to consider your skin tone and hair color, choose a suit [with a] color or print that is specifically flattering for you.”
She also urges shoppers to think about where they’re wearing these suits and with whom. “Are you on the beach with friends or with your kids? Are you sunbathing and reading or doing water sports and chasing after babies?” Choose styles that will suit (pun intended) your needs.