As a fashion editor, I feel it is my duty to always be on the hunt for interesting new brands to both share with fashionable reader, like you, and to keep my own wardrobe looking and feeling fresh. One way to gauge which designers are about to become the next big thing is if I see them popping up at least three (usually more) times on the accounts of my favorite style influencers. These seven brands have been slowly but surely flooding my feeds, and I’ve spotted many while people watching in NYC, which means I feel pretty darn confident that they’ll soon become household names. From stunning quiet luxury staples to cheeky statement handbags, and not one, not two, but three Australian labels, here are the brands you’ll want to know and shop before everyone else catches on.
7 Fashion Brands You're About to See Everywhere This Fall
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As a longtime fan of this Australian brand, I’m over the moon that they now seem on the verge of going mainstream. Though to be honest, it comes as no surprise given the rise of both quiet luxury and ‘90s minimalism—DISSH is all about super-sleek wardrobe staples that drape perfectly and have a distinct elegance despite their simplicity. And while most pieces come in only neutral hues, there are a few pops of color and a handful of gorgeous prints thrown into the mix for folks who want more of a statement piece. I will say, I’ve found many styles run a hair small, so be sure to double check the size chart before you order and consider going up one from your usual if you’re checking out styles in more rigid materials, like linen or denim. Most pieces fall in the $100 to $200 range, but there are some tops and shorts under $100, as well as some jackets and silk beauties closer to $300.
Andrea Iyamah’s namesake brand takes inspiration from her Nigerian roots and combines traditional techniques with modern aesthetics. There’s a great mix of statement silhouettes and simpler pieces, all in a gorgeous range of colors and phenomenal prints (seriously, she has a real knack for color), as well as some seriously cool swimwear. The brand has been around since 2011 and counts celebs like Gabrielle Union, Ciara, Kate Hudson and Michelle Obama as fans, but I’ve started to notice it on the Instagram pages of stylish non-celebs as well. Prices range from $195 to $300 for separates, $115 to $200 for swimwear and $250 to $450 for dresses. You can also shop Iyamah’s designs at Shopbop, Revolve and Bloomingdale’s. This is definitely one to watch as the year goes on.
On the opposite end of the spectrum from ‘90s minimalism lies Puppets and Puppets. Founder Carly Mark launched her brand in 2019 to fill what she saw as a void of fun fashion in the NY scene. Indeed, her first big hit was a chic black handbag emblazoned with a chocolate chip cookie where one would typically find a brand logo. Since then, she’s expanded her weird-yet-wearable brand to include clothing that perfectly straddles the gap between artsy and accessible. I’m calling it now, we’re going to see a whole lot more food-adorned bags come fashion month. Speaking of, these adorable totes cost between $400 and $600, and the clothes cap out at just under $2,000.
Like many others, I was first introduced to this Australian label after spotting Sofia Richie in a matching linen set while on her honeymoon, then immediately headed over to Google to track it down for myself. I was then incredibly pleased to learn that Posse has more than just clean, chic clothes to offer—it also puts a big emphasis on using sustainably-sourced, high-quality materials and works only with ethical factories. On the downside, that means new pieces are created in smaller batches, and so tend to sell out quickly, but restocks are always on the horizon, for those willing to wait. My advice? Sign up for emails so you know exactly when the latest drop has arrived. As for prices, the range is about $100 to $350, but may be higher for thinks like winter coats.
To be honest, Christopher Esber has been a must-have among fashion editors for at least two years now, ever since the “torso floss bikini” trend (where you’d have extra-long bikini ties to wrap around your midriff) took off. The high-end Australian designer has a background in tailoring that crosses over to even his flowier summer pieces by way of perfectly placed seams and impeccable construction. There is a beautiful minimalism to even his most complex styles, and it appears I’m not the only one falling head-over-heels for his sculptural knitwear and subtly sexy suiting. Of course, detail like this doesn’t come cheap—dresses costs between $500 and $1,200 while tops typically around $300 or $400. If that’s outside you usual budget, I suggest looking for sales at Shopbop, The Outnet or Net-a-Porter.
If it’s attention-grabbing accessories you’re after, you’d be hard pressed to find a better selection than Charles & Keith. The Singapore-based brand is the secret go-to for fashion insiders looking for bags and shoes that look and feel super high-end, but that won’t break the bank. There are tons of aesthetics to choose from, whether you prefer edgy buckle detailing, vibrant splashes of color, ‘90s throwbacks or chic, timeless styles. And everything, save for a handful of knee-high boots, comes in under $200.
This sustainable, L.A.-based brand has been popular among the fashion set for years now, but it appears word has gotten out. In particular, the brand’s tomato girl summer-inspired prints and flattering, size-inclusive midi dresses have been all over my Instagram of late. And while I am a huge fan of the in-house Lisa Says Gah line, the site also stocks other ethically-made and sustainable brands like Stine Goya, Ganni, Vagabond, House of Sunny and Paloma Wool. Prices range depending on the brand, but the in-house line is all under $260 with most pieces coming in around $75 to $125. Hot tip: If you see something you like, be sure to snap it up—the most popular styles tend to sell out quickly (though they do get restocked).