Tory Burch’s Nieces Designed This New ‘It’ Bag (and It’s Only $228)

Tory Burch is known for designing classic pieces with a statement-making edge. Turns out she’s not the only one in the family with an eye for coveted design: Her nieces, Neely and Chloe Burch, are following in their aunt’s footsteps with a self-titled line that’s quickly gaining traction for its Mini Lady Bag ($228). FYI, it’s primed to become the next “it” bag.

The croc-embossed top-handle is reminiscent of an Hermès Kelly bag, but about a thousand times less expensive. True to the Neely & Chloe brand ethos, the Mini Lady delivers timeless luxury style without a massive price tag. It’s designed in New York, made in Spain and Portugal and even customizable. (What can we say? We love a monogram.) The bag also includes a removable strap and is the optimal size to transition from day to night. It has just enough space to fit your keys, sunglasses, cell phone and other various accessories, but not so much room that you’ll feel tempted to carry your entire closet. We’re lusting after the forest green and moonlight blue versions, personally. But we’re not the only ones taking note of the timeless yet modern purse.

Bachelor star Cassie Randolph and fashion influencers Blair Eadie and Julia Engel are fans of the brand, and Eadie and Randolph have both been spotted on numerous occasions with the Mini Lady. As you’ll notice above, Eadie wore the white version with an all-pink ensemble comprising a millennial pink tulle tiered midi skirt, a bright pink blazer and sparkly flats. Interestingly, Randolph also carried the white version, pairing it with white ankle booties, cuffed jeans, a turtleneck and a textured coat. Same purse, two very different outfits. 

Calling it now: This top-handle is going to be all over your Instagram sooner rather than later.


Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.