This Is the Most Popular Color of 2019 and It’s *Everywhere*

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It seems like everywhere we turn this summer there’s one bold color cropping up on funky dresses, flower petals and accessories of all shapes and sizes. Yep, we’re talking about magenta. Not only does it immediately put us in a better mood, but it’s also insanely flattering on every skin tone. Here, we rounded up eight bright pink pieces to rotate all season long.

Here’s What a Fashion Editor is Packing for a Trip to Mexico City


Topshop Tiffany Knot Minidress

Enjoys long nights on the dance floor.

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Moda Operandi

Ulla Johnson Emmeline Ruched Silk Dress

For the woman who’s never met a ruffle she didn’t like.


Elan Colorblock Cover-up Maxi Dress

Hello, hidden pockets.

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Saks Fifth Avenue

Carolina K Greta Midi A-line Dress

Be prepared to suddenly feel the urge to book a trip to Mexico.

Saks Fifth Avenue

Balenciaga Leather Bow Kitten-heel Mules

Office- *and* garden party-approved.

puff sleeve dress

Fame And Partners The Halie Dress

A modern color with an ’80s twist.

ulla johnson 2

Ulla Johnson Amour Dress

Lacy and frilly, but lightweight enough for the hottest days of summer.

sophia webster
Saks Fifth Avenue

Sophia Webster Dina Studded Translucent T-strap Sandals

A walkable heel means you can wear these nonstop.

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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...