Fall’s ‘It’ Color Is a Little Surprising (and Pure Happiness)

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Rich burgundy. Forest green. Warm taupe. It’s safe to say our fall wardrobes typically skew deep and dark. But 2018 just threw us a curveball, and rather than gravitating toward the classic colors, we’re introducing a new hue to our rotation: Marigold. Warm and sunny with a hint of mustard, this shade is surprisingly easy to wear and flattering on all skin tones. Don’t believe us? Here are 14 pieces that will turn you into a marigold convert.

button front shirt

Button-front Top

Pair it with high-waisted flares for major ‘70s vibes.

striped trousers

Striped Trousers

We love our blue jeans, but there’s something so fun about a pair of statement pants.

circle crossbody

Circle Crossbody Bag

The easiest way to add a bit of joy to any outfit.

pointelle sweater

Pointelle Stitch Sweater

Bring it, gray days. This feminine knit is basically sunshine.

smocked top

Silky Smocked Top

Consider this our new dinner date top from now until forever.

teddy coat

Teddy Coat

When everyone else opts for gray or tan, you’ll stand out in this hue.

geometric earrings

Geometric Earrings

Don’t want to fully commit to the trend? Add a pop of yellow with of-the-moment geometric earrings.


Tailored Blazer

Marigold, meet boss lady.

twist front dress

Twist-front Dress

Now this would be unexpected for the holidays (in the best possible way).

loeffler randall mule

Kitten Heel Mule

Go all in and wear the trend head to toe (literally).

cropped puffer

Cropped Puffer

It’s impossible to shiver when bundled up in this color.

faux fur jacket

Color Block Faux Fur Jacket

Think about how much better winter will be wrapped in this faux fur coziness.


Knit Sweaterdress

The coziest way to do post-work cocktails (just add knee-high boots).

ruffle front jacket

Ruffle-front Jacket

Not sure what to wear? Toss this long jacket over literally anything for instant style points.

The 50 Best Sweaters for Fall (at Every Price Point)

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Brianna Lapolla


Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...
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