Lululemon's Cinchable New Tote Bag Isn't Just Cute—It's Genius

A bag that adjusts to your needs—literally

Author image: An image of Destinee Scott.

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Published May 1, 2026

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As a fashionista, you’re often faced with tough decisions—like choosing the perfect handbag. Too small, and you can’t fit your stuff; too big, and you’ll feel weighed down. Even medium-sized styles can miss the mark, and no one knows that better than lululemon.

It's no secret that the athleisure brand makes some seriously coveted bags—yes, I'm looking at you, Everywhere belt bag and Everywhere crossbody. What you might not know is that lululemon recently released a new style that's bound to fly off the shelves as soon as folks-on-the-go find out about it. Not your basic purse, the lululemon ruched tote bag ($78) features adjustable drawcord side details, allowing you to customize its look and volume. One day, you can fit your gym must-haves; the next, your travel essentials. Talk about the ultimate all-in-one.

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It boasts an impressive 24 liters of interior space, which you can utilize as a straight tote or scrunched up into a barrel bag. Staying organized is easy thanks to its interior zippered and slip pockets for small items, plus an interior pocket with a snap closure that fits a 16-inch laptop. That said, if you're looking for a work bag that you can effortlessly take to the gym and the airport, it's worth picking up in Lilac, Black or Cherry Ember.

The customizable bag is also made from water-repellent nylon, so even on rainy days, you never have to sacrifice style for function. Plus, you can totally make it your own by adding a bag charm to the D-ring (like one of lululemon's cutesy options, perhaps?).

Needless to say, lululemon's new ruched tote bag checks all the boxes in terms of versatility, practicality and aesthetic. TBH, I'm actually shocked that the brand is selling it for less than $80. But let that just be another reason why you should add it to your cart ASAP—at this price, with these abilities, this baby is sure to sell out.

$78 at lululemon

Destinee Scott

Associate Sales and Deals Editor

Stays on top of the best sales and deals across the internet
Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
Studied Journalism at St. John's University

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