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Goop’s New Swimsuits Are Really Simple and That’s Why We Love Them

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We can’t take a walk on the beach (or browse a site’s swimsuit selection) without running into some Extremely Festive Suits along the way. It seems like every style this season is smothered in pom-poms, ruffles or both—all delivered in an aggressively bold splash of color. So, there’s something to be said for a simple bikini or one-piece that stands the test of time (or at least holds up for two summers).

One brand that has truly nailed the classics is Goop’s G. Label. This is actually their first splash into swimwear and, naturally, it’s all modeled by Gwyneth Paltrow. From a strappy maillot to a coveted high-rise bikini—in your choice of black or olive—here are the G. Label swimsuits making the case for an elegant beach look.

The 10 Best-Selling Swimsuits on Amazon Under $30


strappy maillot
Goop

G. Label Strappy Maillot

PureWow’s editorial director of branded content dubbed this exact swimsuit her top pick for summer. With its sleek design and thin straps, we can see why.

v neck maillot
Goop

G. Label V-neck Maillot

A high-cut leg, crisscross back straps and a plunging neckline: This not-so-basic suit is actually rather sexy.

strapless top
Goop

G. Label Convertible Bandeau

Because sometimes security can be important when it comes to strapless tops.

high waist bikini
Goop

G. Label High-rise Briefs

Made from soft, double-layer Italian fabric, these retro bottoms are so comfortable (not to mention, flattering), you’ll never want to take them off.

high neck swimsuit
Goop

G. Label Mock-neck Maillot

It’s no mistake that this one-piece resembles a surf-inspired wetsuit—actually, it was modeled off of one. We especially love the high neckline for its added support and sun protection.

triangle bikini top
Goop

G. Label V Bikini Top

Like the black triangle bikini you had as a teen, but all grown up. Seriously, peep the gold-tone clasp at the back.

low rise bikini bottom
Goop

G. Label Low-rise Bikini Briefs

Pull the side straps up for a trendy fit or keep them straight across your hip for a more traditional look. These bottoms are bound to be the most versatile pair in your swim drawer.

one shoulder maillot
Goop

G. Label One-shoulder Belted One-piece

Timeless yet still on trend, this belted one-piece combines a one-shoulder silhouette with a high-cut leg. Enough said.



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Writer

Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of professional experience to use on a freelance basis. When she's not typing away, you can find her somewhere in Europe or at home catering to her dog, King Louis.

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