Goop’s New Swimsuits Are Really Simple and That’s Why We Love Them

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We can’t take a walk on the beach (or browse a site’s swimsuit selection) without running into some Extremely Festive Suits along the way. It seems like every style this season is smothered in pom-poms, ruffles or both—all delivered in an aggressively bold splash of color. So, there’s something to be said for a simple bikini or one-piece that stands the test of time (or at least holds up for two summers).

One brand that has truly nailed the classics is Goop’s G. Label. This is actually their first splash into swimwear and, naturally, it’s all modeled by Gwyneth Paltrow. From a strappy maillot to a coveted high-rise bikini—in your choice of black or olive—here are the G. Label swimsuits making the case for an elegant beach look.

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strappy maillot

G. Label Strappy Maillot

PureWow’s editorial director of branded content dubbed this exact swimsuit her top pick for summer. With its sleek design and thin straps, we can see why.

v neck maillot

G. Label V-neck Maillot

A high-cut leg, crisscross back straps and a plunging neckline: This not-so-basic suit is actually rather sexy.

strapless top

G. Label Convertible Bandeau

Because sometimes security can be important when it comes to strapless tops.

high waist bikini

G. Label High-rise Briefs

Made from soft, double-layer Italian fabric, these retro bottoms are so comfortable (not to mention, flattering), you’ll never want to take them off.

high neck swimsuit

G. Label Mock-neck Maillot

It’s no mistake that this one-piece resembles a surf-inspired wetsuit—actually, it was modeled off of one. We especially love the high neckline for its added support and sun protection.

triangle bikini top

G. Label V Bikini Top

Like the black triangle bikini you had as a teen, but all grown up. Seriously, peep the gold-tone clasp at the back.

low rise bikini bottom

G. Label Low-rise Bikini Briefs

Pull the side straps up for a trendy fit or keep them straight across your hip for a more traditional look. These bottoms are bound to be the most versatile pair in your swim drawer.

one shoulder maillot

G. Label One-shoulder Belted One-piece

Timeless yet still on trend, this belted one-piece combines a one-shoulder silhouette with a high-cut leg. Enough said.