Cowboy Core Is Trending Thanks to Beyoncé—Here's How to Embrace Western-Inspired Fashion


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cowboy core beyoncé collage
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Start practicing your hoedown and grab your spurs, folks, because it’s official—Act II by Beyoncé is coming, and we’re going to the rodeo. During the Super Bowl last month, the 42-year-old songstress announced the release date of her forthcoming studio album (March 29) and dropped two brand-new songs, “Texas Hold ‘Em” and “16 Carriages,” both odes to her Texas heritage. While there’s no official cover art or name for the album yet, members of the Beyhive have already started prepping for this new country era and channeling the ways of the Wild West. This ain’t Texas, but oh, how we wish it was. Here's what you need to know about Cowboy Core.

What Is ‘Cowboy Core?’

Since the announcement of the star’s album, there’s been a recent uptick in searches for cowboy-related fashion, which fans on the internet have now dubbed the trend as ‘cowboy core.’ In recent Instagram posts, the singer has worn multiple cowboy-inspired pieces, including cowboy hats, bolo ties and more. Per fashion experts at Boohoo, searches for bolo ties were up 566 percent, cowboy hats 212.5 percent and boots 163 percent. Other Cowboy Core staples to try include fringe accents, raw denim, suede and belts adorned with oversized (often glitzy) buckles.

This isn’t the first time the Houston native had the world in a frenzy over the Western aesthetic. Last year, during her groundbreaking Renaissance Tour, tons of concertgoers donned silver cowboy hats and boots. Now, in 2024, it’s full-on cowgirl chic, and knowing what we know about the singer, it’s best to stay prepared for anything, including surprise tour dates. Whether you’re embracing your inner rancher or just gearing up for Queen Bey’s rodeo renaissance, here’s how to incorporate some cowboy-esque elements into your wardrobe this spring.

cowboy-core-beyonce: a street style pic of a woman wearing a white jacket and skirt with a black cowboy hat and boots.
Christian Vierig/Getty Images

1. Cowboy Hats

While often used as a kitschy accessory for themed parties or concerts (if you’re not a true Westerner), cowboy hats can be a super chic addition to your day-to-day wardrobe. It’s about finding the right hat (think: neutral colors and minimal embellishments) and styling it in a way that doesn’t scream ‘costume.’ Try it out with a dainty button-down blouse and denim skirt or with a flowy sundress.

cowboy-core-beyonce: a woman wearing a tan cropped blazer and skirt with a white button up and prada bolo tie.
Edward Berthelot/Getty Images

2. Bolo Ties

Instead of a necklace or choker this season, opt for a bolo tie. We think wearing it with more dressed-up pieces like a crisp button-down and structured skirt (as shown above) is probably the best approach for this statement piece.

cowboy-core-beyonce: a woman wearing a dark cherry red leather jacket and matching cowboy boots.
Christian Vierig/Getty Images

3. Boots (with the Spurs)

Cowboy boots may be the least intimidating western accessory to incorporate into your wardrobe. Heeled, spurred or thigh-highed, a great pair of boots can go with so many different pieces in your closet, from bootcut jeans to a mini skirt.


Editorial Assistant, Candle Connoisseur, Honorary Beyhive Member Since ‘99

Courtney Mason (she/her) is an Editorial Assistant at PureWow. She has three years of experience writing for digital publications and covering fashion, beauty, pop culture, and...