20 Brands Like Jenni Kayne for Snagging the Effortlessly Cool Look

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Brands Like Jenni Kayne - A triptych image of models wearing clothes from the brands mentioned in the article.
Candace Davison

After seeing celebs like Jennifer Garner and Hailey Bieber look effortlessly cozy and cool in a slouchy Jenni Kayne sweater paired with a silky midi dress, it can be a bit upsetting to bop into the retailer’s site to see these pieces going for upwards of $600. But don’t fret! There are several brands out there that can help you achieve the “cozy, laid-back minimalist luxury” vibe that this coveted clothing brand brings.

Who Is Jenni Kayne?

Jenni Kayne founded the clothing and lifestyle brand of her eponymous in 2002 when she was just 19 years old. Based in California, it’s known for cozy wardrobe essentials that are loaded with neutrals and “inspires women to live well every day,” per the site. These quality basics are meant to last years and are great picks to build a capsule wardrobe.

Why Is Jenni Kayne So Expensive?

Aside from Kayne’s star power, a white T-shirt on the site can sell for $65 thanks to the quality materials, and there is often recycled fabric incorporated for a hint of sustainability. For example, a sweater on the site might have a mix of alpaca, Responsible Wool Standard (RWS) wool, and recycled polyester.

With sweaters running between $300 and $500, this brand can definitely be considered expensive, but for some, the quality and fit are well worth the investment.

What Brands Are Like Jenni Kayne?

The thicker, heavier material is what makes Jenni Kayne look and feel luxurious in a way that goes beyond traditional minimalist clothing. Minimalist cashmere brands such as Quince, Everlane, and AYE have a similar aesthetic, but you can also find others for even less that bring the same look, so you can build a wardrobe that fits a certain vibe without wearing one designer head to toe, 24/7.

The Best Brands Like Jenni Kayne at a Glance

We're 5'1'' and 5'7'' and We're Both Obsessed with This Jenni Kayne Sweater

Vacation Ready

1. Tuckernuck


  • Price Range: $$
  • Known For: Simple, patterned dresses

Inspired by three friends’ trips to Nantucket, Tuckernuck effortlessly captures a laid-back vacation look with flowy sundresses and simple shorts. It captures the flowy feel that many Jenni Kayne pieces posess, only with a little more pattern. They also offer a few basics too, making it a good resource for capsule wardrobe pieces.

Premium Leather

2. Cuyana


  • Price Range: $$
  • Known For: Quality leather bags

Though they’re mostly known for their premium leather bag selection, Cuyana also has a sneaky clothing section that’s a minimalist’s dream. The color selection ranges from essential neutrals to a few warmer tones, allowing the brand to produce a more curated collection of slouchy basics that aren’t mass produced. Like Jenni Kayne, fabrics are both high quality and sustainably minded.

Affordable Cashmere

3. Quince


  • Price Range: $
  • Known For: Inexpensive wool

Quince is known as the place you can get sustainable cashmere for a fraction of the price of other retailers. Beyond wool, you’ll find silky dresses, and breezy linen. Color options are minimal, allowing the brand to sell for low in comparison, because there are fewer variations to make (and less stock to keep on hand).

Parisian Style

4. Sézane


  • Price Range: $$
  • Known For: Accessible streetwear

Take a cue from the luxurious French with Parisian brand Sézane. The brand offers a wide range of colors and styles that are suited for the streets of Paris, but the simple basics fit well with the Jenni Kayne aesthetic. You’ll find slouchy sweaters, a new favorite tee and the like that will last for years  to come without the cost of a luxury brand.

Shop Sézane

Upgraded Basics

5. Splendid


  • Price Range: $$
  • Known For: Influencer collabs

Splendid often partners with various influencers like Rachel Love — many who have a similar look to Jenni Kayne’s style — to create their minimalist designs. Quality crafted t-shirts and cozy sweaters are abundant on the site with an emphasis on how soft everything is. Think of them as your new place for the best basics ever.

Shop Splendid

Brands Like Jenni Kayne Splendid Conley Waffle Sweater
Brands Like Jenni Kayne Splendid Breeze Dress

For the Seasons

6. AYR


  • Price Range: $$
  • Known For: Transitional pieces

Short for All Year Round, AYR offers clothing that extends seasons and decades—aka the stuff you’ll want to wear for years to come. Beach inspired, it taps into that Cali cool vibe often seen in Jenni Kayne pieces. They’re great pieces to start a capsule wardrobe without spending as much.

Sustainability Minded

7. Everlane


  • Price Range: $
  • Known For: Recycled fabrics

For those concerned with fast fashion, Everlane is a winner. Clothing is made in small batches and the brand is transparent where its fabric is coming from, whether it’s 100 percent organic cotton or recycled polyester. The laid-back aesthetic is similar to Jenni Kayne’s while maintaining an elegant, timeless feel.

Timeless Classics

8. J.Crew


  • Price Range: $$
  • Known For: Button-downs

While J.Crew can skew a bit preppy, the iconic brand still fits the minimalist vibe that Jenni Kayne brings in its basic section. Think: slouchy slip dresses and breezy linen tops. And you can’t forget the brand’s iconic cashmere wrap to tie it all together.

Comfy Cool

9. Madewell


  • Price Range: $
  • Known For: great-fitting, durable jeans

Madewell is essentially J.Crew’s cooler cousin, and it’s all about that effortless, laid-back style. Perfect for a beachside walk, these clothes are cool and casual with great quality and comfort. The brand may best be known for its denim shop, but there’s a plethora of simple tops and dresses to sift through too.

Real Wool

10. Naadam


  • Price Range: $$
  • Known For: Long-lasting sweaters

Using a mix of ethically harvested wool and recycled cashmere, Naadam is a sustainable way to get the softest sweaters. Most of their offerings mimic that cool, comfortable vibe that Jenni Kane offers, but there are some pops of color in there too. Most of the material used is Mongolian wool, and there’s a softness scale for reference.

Year Long Cashmere

11. Naked Cashmere

Naked Cashmere

  • Price Range: $$$
  • Known For: Slouchy sweaters

Sweaters and the beach don’t always seem to go together, but Naked Cashmere has mastered a blend of the two. The long-lasting cashmere pieces are made for warmer weather for a cozy cool vibe that’s a little cheaper than Jenni Kayne. Similar to other brands on this list, the cashmere claims to be sustainably harvested.

Shop Naked Cashmere

Most Affordable

12. Halogen


  • Price Range: $
  • Known For: Cozy dupes

If you want the vibe of Jenni Kayne, but don’t necessarily care to have the highest quality materials, Halogen is still an option. Made of mostly synthetic fabrics, you’ll still find plenty of neutrals to add to your collection. You can also find frequent deals on the brand, making it even more accessible.

Fashion Forward

13. Reformation


  • Price Range: $$
  • Known For: Sustainable options

Reformation is the perfect balance between sustainability and trendiness with eco-friendly materials like Tencel and recycled fabrics. Most pieces have a je ne sais quoi of vintage-inspired flair with some boho looks that mimic Jenni Kayne. The brand’s clothes can still be a bit pricey, but they’re made with durability in mind.

Clean Essentials

14. Mate the Label

Mate the Label

  • Price Range: $$
  • Known For: Organic styles

With a focus on “clean” clothes that’s made sans toxic fabrics and a focus on sustainability, Mate matches the high standards of Jenni Kayne’s materials. Plus, certain pieces match the vibe as well. Loaded with neutral colors and laid-back construction, it’s a minimalist’s dream.

Shop Mate the Label

Mate the Label
Brands Like Jenni Kayne Mate the Label Tencel Rib Jumpsuit
Mate the Label
Brands Like Jenni Kayne Mate the Label Linen Shirt Dress

Laid Back Cali

15. Buck Mason

Buck Mason

  • Price Range: $$
  • Known For: Beach side style

Coastal Cali is a big inspiration behind the pieces from both Buck Mason and Jenni Kayne. You’ll find lightweight shirts and sweaters that skew towards the softer neutrals in terms of tones. All of the brand’s looks are U.S.-made and there’s even a vintage shop to continue shopping sustainably.

Nautical Perfection

16. Lou & Grey

Lou & Grey

  • Price Range: $
  • Known For: inexpensive basics, relaxed-yet-polished style

Ann Taylor’s more laid-back line fits right in with the low key aesthetic you’re looking for. While some pieces teeter towards coastal preppy, there are still plenty of neutral basics that can be the base of a capsule wardrobe. Sales run pretty regularly, meaning you can save even more.

Bold But Casual

17. Eileen Fisher

Eileen Fisher

  • Price Range: $$$
  • Known For: Boxy basics

Aside from recycling its own old styles, Eileen Fisher has a commitment to eco-friendly clothing with ethical and recycled fabrics. Most pieces are loose and boxy, making them super comfortable to wear while feeling a little more dressed up for your WFH wear. You’ll find only a few color options, with most fitting into that muted beachy vibe that’s similar to Jenni Kayne’s preferred palette.

Cheaper Luxury

18. Modern Citizen

Modern Citizen

  • Price Range: $$
  • Known For: Elevated basics

Need to upgrade your current white tee? Modern Citizen strikes the perfect balance between luxurious and comfortable basics that will last for years to come. Think of it as a safe choice to build a neutral palette around while still adding some oomph.

Silky Staples

19. Vince


  • Price Range: $$$
  • Known For: Bright beachy looks

While Vince has a bit more color than Jenni Kayne’s traditional palette, it still captures the beachy vibe with flowy silk and slouchy sweaters. It could be that your wardrobe needs to stand out a bit. Items can be on the more expensive side but are well worth it for how long they last (and stay in style).

Wonderful Workwear

20. Club Monaco

Club Monaco

  • Price Range: $$
  • Known For: Comfortable professional

This is one club you’re going to want to be a part of. A bit cheaper than Jenni Kayne, Club Monaco is also inspired by the beach but is something you can transition to a nicer dinner. From flowy tailor pants to that go-to tee, you’ll find well-constructed basics that will be your most well-worn.

Shop Club Monaco

Club Monaco
Brands Like Jenni Kayne Club Monaco Anreannah Wide Leg Pant
Club Monaco
Brands Like Jenni Kayne Club Monaco Bowee Tee

Courtney Campbell

Freelance Writer

Courtney covers all things shopping and lifestyle at PureWow. She received a Bachelor of Arts in Journalism from Elon University and has spent more than five years of her career...