It started with the Itsines sisters. I’ve been following Kayla and Leah, Australian influencers, for years, which of course has only led to an influx of other Aussies popping up on my feed, including Maxine Wylde, Tatenda Luna and Sienna Kitchener. In turn, I’ve since become well acquainted with all the coolest Australian fashion brands, from the high-end print masters at Zimmermann to the size-inclusive (and celebrity-approved) Showpo. Read on for seven of the most-searched brands from our incredibly stylish neighbors over in Australia.
7 Brands Every Australian Gal Is Loving for Summer 2025
Gotta shop ‘em all
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

1. Petal & Pup
Petal & Pup
Petal & Pup has been a personal favorite of mine for years now and one of my go-to shops for all things easy, breezy and vacation ready. The huge selection of dresses, almost all of which come in under $140, is the real draw, with options for everyday wear, beach vacations and wedding receptions of any dress code. That said, don’t sleep on the matching sets either. The brand is particularly great for fun patterns that stand out from the crowd, with a size range of XS to XL and free shipping to the US on orders over $80.
Shop Petal & Pup
2. White Fox
White Fox
If it’s trendy staples for everyday wear you’re after, there are few brands hotter than White Fox. Almost everything rings in under $100, with the exception of some jackets, faux-leather pieces and occasion dresses, and there’s a super-wide range of styles to choose from. I’m talking comfy sweat sets for errand running, mini dresses for date night, basic tops with a sexy flare and more wedding guest dresses than you could ever want. Sizes typically range from XXS to XXL, and with a US-based warehouse, many items can arrive within just two days. Find yourself falling head-over-heels for White Fox on the regular? Be sure to join the Loyalty Club to start earning points with every order.
Shop White Fox
3. Zimmermann
Zimmermann
This designer brand has been around since 1991 and has been stealing hearts with its stunning prints, floaty dresses and incredibly attention to detail ever since. Prices range from about $180 for bikini separates to $500 for boho blouses and tailored trousers, to $600 and up for dresses, with many pieces going over $1,000. So while the brand does not come cheap, it is well worth the splurge for the quality and craftsmanship, not to mention the absolutely dreamy prints and patterns that will never go out of style. Zimmermann also has a selection of handbags, jewelry and shoes that have an irresistible vintage vibe that’s pretty much guaranteed to bring on all the compliments. Just know, the brand has a unique sizing system (sizes 0P through 4), so be sure to double check the size conversion chart before ordering.
Shop Zimmermann
4. Showpo
Showpo
I’ve written about my love for Showpo before, but it’s a brand I find myself returning to time and time again whenever I’m in need of a dress refresh that won’t totally blow my shopping budget. And I love that that the in-house Showpo brand comes in US sizes 0 to 16 for a more inclusive shopping experience. The site also carries a variety of other cool brands (like Lioness, SNDYS and 4th + Reckless) many of which also originated in Australia. And did I mention that the vast majority of pieces cost under $100? (Some more intricate dresses and outerwear run about $150 or higher, but nothing is over $200.)
5. Ksubi
Ksubi
Ksubi (pronounced “soobie”) is all about the rock star vibes with premium denim in all the trendiest silhouettes and washes. It frequently collaborates with artists and musicians, like Travis Scott and Kevin Rosa aka Slumpy Kev. While most pieces cost under $450, some leather designs and special release items can go up to $800 or more. As for sizing, tops and jackets run from XS to XL, with some styles also available in a 2XL, while almost all the pants and jeans come in US sizes 23 to 34. Hot tip: Be sure to check out the men’s clothing too to score some very cool graphic tees and funky denim jackets.
6. Meshki
Meshki
If you’ve been living for the return of ‘90s fashion, you’re going to want to bookmark this brand to shop ASAP. The Aussie favorite’s designs are sleek and simple, but never boring, with interesting twists on timeless silhouettes Think lace panels on slip dresses, rosettes on straps and exaggerated square necklines on bodysuits. Prices start at about $30 for tanks and tees, and go up to $200 for more intricate dresses and outerwear. There are also a handful of more expensive items but it’s pretty much limited to only heavily beaded frocks. Oh, and every single piece comes in sizes XXS to 3XL. (P.S. Orders over $130 ship free.)
7. Lioness
Lioness
Lioness is all about trendy staples that look incredibly luxe without costing a fortune. In fact, almost everything is under $100, including party-ready tops, wedding guest dresses and barrel leg jeans. Sizes range from XXS to XXL, and while there are a smattering of prints and more detailed designs, the vast majority of Lioness clothing has a sleekly minimalist vibe that’s very on trend for summer 2025. And while there are definitely more casual pieces for everyday wear, like rugby shirts, faux-leather jackets and TK, the real standout items are the dresses. Next time you have a cocktail party, wedding reception or just want to treat yourself to a fabulous new frock, Lioness is the one to shop.