Calling It Now: This Melissa & Doug Toy Will Be Everywhere This Holiday Season

Last year, we crowned the Melissa & Doug Wooden Vending Machine the Most Viral Toy in our Happy Kid Awards. Turns out, we were right on the money: It went on to snag the TOTY Award for Preschool Toy of the Year.

Now the beloved toy brand is back with another buzzworthy pretend play set—and we’re calling it now: This is going to be one of the hottest toys of the holiday season. Meet the Melissa & Doug Sort, Stock, Select Beauty Kiosk Play Set ($87.99).

The kiosk debuted exclusively on MelissaAndDoug.com on August 19 and sold out its very first shipment (!). But good news: It’s already been restocked and will also hit Amazon on October 15.

So, what’s inside? Designed for ages 3+, the 24-piece wooden play set includes pretend makeup (lipstick, nail polish, eyeshadow), skincare goodies (lotion, cucumber slices), play coins, a bank card, and—best of all—a working kiosk where kids can sort, stock and “shop” for beauty finds. (Take that, Sephora kids.) True to Melissa & Doug’s reputation, it’s all thoughtfully made: no screens, no blaring sounds, no mess. Just pure, imaginative play that builds fine motor skills and creativity.

Our 3.5-year-old tester was instantly obsessed (especially with inserting the coins), while mom loved that the toy was made from durable wood, didn't require any batteries and wasn't a total eyesore. 

Bottom line: If you want to make holiday magic (and avoid last-minute toy-sellout panic), grab the beauty kiosk while you can.