The first-ever Barbie doll with Down syndrome was introduced by toy makers Mattel earlier this week, and it’s already flying off the shelves, per Yahoo News.
The doll is part of the company’s Fashionistas lineup, an inclusive selection of toys that celebrates diversity and fights the stigma around physical disabilities.
Mattel worked closely with the National Down Syndrome Society to create the new Barbie. Meaningful symbols are incorporated into the toy, such as butterflies and the colors yellow and blue, both of which are associated with Down syndrome awareness. The doll sports a pendant necklace with three chevrons, which represents the three copies of the 21st chromosome that those with Down syndrome have. The doll also comes with pink ankle foot orthotics, which many children with Down syndrome use for support.
“This Barbie serves as a reminder that we should never underestimate the power of representation,” said Kandi Pickard, NDSS president and CEO, in a press release. “It is a huge step forward for inclusion and a moment that we are celebrating.”