10 of the Best Kids' Clothing Stores Online, Vetted by PureWow Parents

Mom, where’s that outfit you got me?

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Paula Boudes

Infants, toddlers, tweens and teens—they all need to be clothed, but who has time to take them all over town to shop? That’s why we’ve been hitting up the experts for the best kids’ clothing stores online. From free shipping (love you, Nordstrom) to entire pre-selected dress-up outfits (thanks, Janie and Jack), the selection, service and even value-conscious shopping of these stores can’t be beat.

The Best Kids’ Clothing Stores Online at a Glance


Most Unique Styles


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Best Sporty Styles


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Most Long-Lasting

H & M Kids

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Best Value


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Best PJs

Hanna Andersson

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Value: Does a store offer well-priced merchandise? Or if it’s on the higher-end, are there end-of-season and other special sales we can take advantage of?

Design: Sure, we may love the clothes but if our child won’t deign to put it on, it’s a waste. So we’re searching for that sweet spot of presentable yet appealing to the littles.

Size and gender range: We appreciate a wide range of not only ages but also size permutations, such as slim and husky pants cuts, as well as gender-neutral options.

Shipping and return ease: No matter how sure we and our children are that we’ll adore something we see online, we need the option to return it if we don’t love it in person (or if we’ve had a growth spurt by the time it’s shipped). So flexible shipping, exchanges and returns are a must.

Meet the Experts

  • Mirissa Kelly is the West Coast Director of Brand Partnerships at PureWow, and the mom to a 9-year-old son. (Also, a 16-year-old daughter who only shops at thrifts stores….)
  • Jillian Quint is the PureWow Editor-in-Chief and mom to an 8-year-old boy 6-year-old girl.
  • Alexia Dellner is a PureWow Executive Editor and mom to a 1-year-old daughter and 4-year-old son.

9 Adaptive Clothing Brands for Kids That Don’t Sacrifice Style

Most Unique Styles

1.   Zara


  • What We Like: modern styling, cool collabs
  • What We Don't Like: site is difficult to navigate, non-sale items can be pricey
  • Age Range: newborn to 14
  • Price Range: dresses average $30, pants average $30

Creative families will enjoy the fashion-forward styling and cool collabs (Barbie, Muhammed Ali) of Zara Kids. “Very chic clothing for kids,” says Executive Editor Alexia Dellner. “With two very active kiddos, I definitely prioritize function over style (seriously—my kids go through like three outfits a day), but sometimes you really do want something that's not brightly colored or covered in firetrucks. I actually especially like them for girls clothing—when I had my daughter, I found that a lot of other brands really went all in on frilly, princess dresses which is of course fine, but it was weird to me that there were so few other options. Zara does a great job offering girls’ clothing that comes in a range of earthy tones and cool styles (my daughter wore a très chic black overall set from there for her first birthday and got loads of compliments)."

Best Sporty Styles

2.   Nike


  • What We Like: ultra-comfy sweats, 60-day return window
  • What We Don't Like: lack of non-sporty options
  • Age Range: newborn to mid-teens
  • Price Range: shoes average $90, hoodies average $55

Brand Exec Mirissa Kelly says her 9-year-old son “wears Nike from head to toe and nothing else. I would say that the quality is top-notch, and he loves to match color ways…he'll do blue tones or yellow tones or red from head to toe, including socks.” She says he’s in track pants on cooler days and shorts during the hot Los Angeles summers. “And he got this customized Nike hoodie that he pairs with everything.”

Most Long-Lasting

3.   H & M Kids


  • What We Like: lots of exclusive online merch, durability
  • What We Don't Like: shoes can be stiff
  • Age Range: newborn to 14
  • Price Range: dresses average $20, joggers average $15

“H&M Kids is probably my favorite place to get kids clothing. As a Swede I'm probably biased, but their offerings are functional, stylish and most importantly, will last!” says Dellner. “It drove me crazy when my kids were babies and I would buy a onesie or outfit for them that was labeled as ‘6 months’ and that's exactly what it was—it would fit them for one month, and then as soon as they were 7 months, it was too small! With H&M Kids, I really find that I can get a lot of wear out of the clothing, possibly because the sizes are a little larger, but I much prefer that. Their price point is good, the longevity is noteworthy and their styles and eco-friendly offerings are on point,” she adds. H&M has a reputation as being a dependable source of underwear, socks and fun, inexpensive hair accessories, to boot.

Best kids clothing stores online: Target

Best Value

4.  Target


  • What We Like: inclusive husky sizing, gender-neutral search option
  • What We Don't Like: so many slogan T-shirts
  • Age Range: 0 to 18
  • Price Range: dresses average $25, pants average $15

"It might feel obvious, but Target is the absolute best source for kids' clothes. They have cute, on-trend patterns and cuts (hello cropped joggers) but at a price point that makes it fine if somebody spills ketchup down the front of their romper," says Editor-in-Chief Jillian Quint. The mega-store offers a wide ad diverse selection of kids' tops, bottoms, dresses and outerwear. Additionally, they’ve got essentials like shoes, backpacks, underwear and socks, so parents can enjoy one-stop shopping for trendy and practical outfits, all at affordable prices. Finally, the year-long return window and free two-day shipping when you spend $35 are much appreciated.

Best PJs

5.   Hanna Andersson

Hanna Andersson

  • What We Like: matching family outfits, long-wearing quality
  • What We Don't Like: pricey (but with great sales)
  • Age Range: 0 to 14
  • Price Range: dresses average $50, pants average $48 baby sleepers are $46

“Hanna Andersson has the CUTEST pajamas,” says Dellner. “They come in fun prints, without being corny, and they're super soft and fit comfortably. This is beyond cheesy but as soon as I had two kids, I dreamed of getting us all matching holiday PJs for a family card and finally this last Christmas my dream came true (getting both kids to sit still for a photo on the other hand...).” While best known for its wide selection of combed cotton baby zip-up pajamas and bigger kids’ pajama sets as well as those precious matching adult jammies that Dellner is mad for, this brand also makes super soft and durable dresses, tops, pants and underwear. The partnerships with Marvel, Disney, Pokémon and more mean that parents can get clothes emblazoned with Spidey, Elsa and Pikachu characters that are actually cute. Also, the pre-loved section lets you be eco- and cost-conscious by purchasing gently worn items.

Best for All Ages

6. Nordstrom


  • What We Like: free shipping, major designers
  • What We Don’t Like: stock sells out quickly during sales
  • Age Range: 0 to 16
  • Price Range: dresses average $50, pants $45

Nordstrom offers a wide selection of high-quality kids' clothing from their house label, top brands and even high-fashion designers like Versace and Fear of God, so they’ve got you covered in both style and durability to the time your littles become not-so-little. The department store’s seamless online shopping experience provides Nordy Club members (joining is free) with free alterations and everyone with free shipping and easy returns and exchanges—which is all a big help when it comes to ordering clothes for fast-growing children. Additionally, the one-stop shopping (you can get socks, underwear and accessories), inclusive size range and annual anniversary sales that offer up to 70 percent off regular prices make Nordstrom an essential bookmark on every parent’s laptop.

Best for Infants

7.   Carter's

  • What We Like: organic cotton line, simple designs
  • What We Don’t Like: site can be confusing to navigate
  • Age Range: preemie to 14
  • Price Range: dresses average $25, pants average $25

Known for its super soft cotton onesies sold in packs of five, Carter’s has made children’s clothes since 1865, and today it’s a multi-billion dollar company with deals with Amazon, Target and Walmart. Parents depend on Carter’s for well-priced, un-fancy basics that will endure multiple spills, tumbles and hand-wipes, and still wash up great. (And no self-respecting baby would be seen at his or her first family tailgate without one of Carter’s collegiate or pro sports bodysuits.) The Little Planet collection is popular among eco-conscious parents due to its organic materials and sustainable manufacturing practices. And the fan shop is ready to make kids smile with apparel emblazoned with Super Mario, Paw Patrol, Mickey and Minnie Mouse and Disney princesses.

Best for Preschoolers

8. Maisonette


  • What We Like: great quality, chic designs, cool collabs
  • What We Don’t Like: higher price tag, shipping can be slow
  • Age Range: 0 to 16
  • Price Range: dresses average $75, pants average $40

That little boutique you love to pop into for a date night outfit or to go on a ladies’ lunch where you want to look extra-cute? This is the kids’ store version of that parental indulgence. With fashion-forward but never too mature-looking brands including Pink Chicken and Petit Peony, and collabs with cool grown-ups’ labels such as Hill House Home and luxe sleepwear brand Petite Plume, you’re going to love the selection and quality at Maisonette. There’s a baby registry, a Mommy and Me section, and even a teen shop. Shoes, lunch boxes and educational toys round out the store.

Best for Elementary Schoolers

9. Boden


  • What We Like: natural fibers, great sales
  • What We Don’t Like: limited size variation
  • Age Range: infant to 14 years old
  • Price Range: dresses average $70, pants average $50

Here's what a reviewer writes about a pair of roll-up shorts embroidered with dinosaurs: "They fit great and remind me of an era long ago!" That pretty much describes all of the colorful and classic pieces from Boden, an English men's clothier that launched in 1991 and has since branched out to become an international retailer of men's, women's and children's fashions. Nothing is too precious, and a commitment to sustainability and quality construction mean these clothes are going to be sought-after hand-me-downs.

Best for Dressy Outfits

10. Janie and Jack


  • What We Like: smocked girls dresses, preppie styles
  • What We Don’t Like: pricey, shipping costs $6 under $100 purchases
  • Age Range: 0 to 18
  • Price Range: dresses average $75, pants average $60

When you want your little one to look presentable for picture day or any time a grandparent is visiting, dress them in Janie and Jack and relax. The brand’s known for its well-made classic apparel that’s proper but never so stiff it’s going to annoy the wearer. The Little Mermaid and Mickey Mouse licensed garb is more subdued that on other brands’ clothing, and the wide selection of neutral-toned boots, slip-ons and sneakers is not only easy on the eyes, but also made to last. And we appreciate the entire Special Occasion vertical that clicks through to everything we need for a complete spiffy look for boys and girls.

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Why You Should Trust UsWhy You Should Trust Us

PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.

dana dickey

Senior Editor

Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space...