A Violet Grey Sale Is Upon Us—and It's Full of Rare Deals on Luxe Beauty Brands Like Augustinus Bader and La Mer

Take up to 50 percent off the skincare essentials.

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violet grey memorial day sale 2021 cat
Violet Grey

Those of you who are already privy to the wonderful world of Violet Grey will be excited to hear that the retailer’s Put It In The Bag event has returned. If you've never shopped at the beauty hub before, though, prepare to be impressed. Not just because the sale lasts from now through May 29, but also because it includes a pretty generous discount—up to 50 percent off!—on the most luxurious beauty brands on the market. La MerDr. Barbara Sturm and Giorgio Armani ring a bell? And lest we forget one of the best markdowns on Augustinus Bader that you'll probably see all year—25 percent off, people!

To put that into perspective, that makes the legendary Rich cream on sale for just $135 (from $180). FYI, it's totally the reason why we have glass skin (just read our full review). And if you're hoping to scoop up viral makeup products like the Charlotte Tilbury Hollywood Beauty light wand (with 60 million views on TikTok and counting), well, you’ve got plenty to choose from.

Getting hyped yet? The savings on these 13 top products should do the trick.

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This isn't just one of PureWow editors’ favorite moisturizers, it's also Victoria Beckham's. A fun fact: The former Spice Girl actually collaborated with Professor Augustinus Bader on her own beauty line. But let’s focus on this super-rich, yet surprisingly lightweight, face cream. The product uses groundbreaking stem-cell technology to help your skin regenerate new cells, along with hyaluronic acid for plumping hydration. So it's kind of like a recipe for a youthful glow. Many reviewers say they've also noticed a reduced appearance of dark spots and a firmer, smoother texture after using it. But here's why one PureWow editor is obsessed: "I saw results pretty quickly and assumed it was a placebo effect, if anything. But much to my amazement, my skin (which breaks out often) was radiant, blemish-free and so much more hydrated after just a few days of use."

Normally priced at $320 a bottle, it's true, this hyaluronic acid serum is quite a splurge. But here's what makes every drop worth it: Thanks to ingredients like hyaluronic acid and purslane, it's supposed to provide intense hydration so you can get back to bouncy, smooth and firm skin. The brand claims the effects are also long-term, for what it’s worth, meaning a little should go a long way. And if you’re curious about these kinds of things, yes, it's also free of any fragrance, mineral oils, silicone and parabens, which is just another reason it lives up to its price (and gives you a good excuse to snag it on sale!).

La Mer is like the Rolls-Royce of face creams—undeniably luxurious with a price tag to match. Still, we swoon over it because the iconic cream is formulated with a proprietary blend of active ingredients from the sea (dubbed "Miracle Broth" by the brand). Together they're supposed to help improve firmness and fade the look of fine lines while helping your skin look smoother and plumper. And no Rolls-Royce can do that.

As we mentioned, this product has 60 million views on TikTok and counting simply because it's SO easy to use. (Literally, all you do is squeeze it, and the perfect amount comes out.) Falling somewhere between a highlighter and a blush, it blends beautifully into skin and provides a luminous glow, no matter the color. It's also buildable, so you can layer it on top of foundation without it looking too thick. But you'll just have to buy it for yourself to see if it really lives up to the hype.

These illuminating self-tanning drops are streak-free, according to buyers who use them religiously. But what we really love about them is their Triple Tan Technology, a formula which apparently creates a custom tan based on your personal melanin. Basically, it's what allows it to look natural (with just two to 12 drops) as if you just came back from vacation. And we also have raspberry seed oil, aloe vera, and vitamin E ingredients to thank for a soothing and moisturizing effect while we get our glow on. Most important of all, the results should last for up to five days.

Does a high-end concealer = high-end results? We checked in with reviewers, and they can't stop raving about how nourishing the formula feels under the eye. ('s packed with caffeine, hyaluronic acid and vitamin E.) It should essentially erase dark circles so you look refreshed. But what makes it better than other options is that it features the brand's signature optical brightening technology that "reflects light to diffuse dark shadows, including those caused by fatigue." And while other concealers can end up looking cakey, this one is seamlessly buildable even at its max.

Is your hair tired, fried, frizzy or just worn out? Say no more. This intensive hair mask is loaded with hydrating minerals and antioxidants to help transform your strands into gloriously lush locks even Rapunzel would envy. It just takes five to ten extra minutes during wash day, but the results will be worth it. Reviewers with dyed hair love how silky and healthy it makes their locks look, so we think it's worth treating yourself.

8. Dr. Barbara Sturm Glow Drops

Dr. Barbara Sturm

You probably gathered this from the name, but this product is meant to deliver an out-of-this-world glow that brightens your complexion. It does it with a purslane, bistorta root, rosa canina and sweet almond oil blend, a nourishing formula that the editors at Violet Grey say is so easy to incorporate into any daily skincare routine. And if you're anything like us, you want to be extra dewy for the summer, so this buy just makes sense.

What do Meghan Markle, Kim Kardashian and Rihanna have in common? Well, besides the paparazzi at their door, they all wear Giorgio Armani Luminous Silk Foundation. Talk about skin goals. So we're wasting no time snagging this A-list favorite essential, which comes available in 30 shades. It supposedly offers medium coverage, which will be useful this summer as we opt for more lightweight products. One buyer says it's magical, adding that just a tiny bit makes a huge difference if you're going for a flawless effect (and who isn't?).

Fact: You should wear sunscreen every day, but even more frequently during the spring and summer since you'll inevitably be spending more time in the sun. This guy is our go-to because it's lightweight, scentless, invisible, doubles as a makeup primer and offers a high SPF 40 protection against those harmful UV rays. In other words, it's a dream sunscreen that you actually won't mind wearing on repeat.

Ever noticed how traditional hair ties leave a dent in your hair? Buyers say you won't have those problems with these 100 percent Mulberry silk scrunchies. And you get six of them, so you can keep some in your bathroom and purse. Here's why one buyer adores them: "These are definitely a splurge, but I love how gentle they are on my hair. I have my hair in the same bun every day (and when I'm sleeping), and have noticed a dramatic difference in breakage since making the switch."

When used daily, these wipes are supposed to rejuvenate skin—evening out your complexion and delivering a glow that you can see from across the room (just check out our full review). And trust, with ingredients like alpha and beta hydroxy acids and vitamins A, C and E, they have the potential to offer long-term anti-aging benefits. (And you get 30 treatments to last you a month if used once a day.)

13. Augustinus Bader The Serum

Augustinus Bader

To put it simply, the Serum is an ultra-lightweight, fast-absorbing power product that's packed with all the ingredients you need for a full skin-revitalizing experience, including rice bran oil, vitamin C, pomegranate seed concentrate and squalane. All of which target most common skin problems like stress, dehydration and signs of aging. Hence why it's just under $300 right now, but worth every penny.

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Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...



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