Ulta’s Spring Haul Event Is Happening Right This Minute

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It seems like just yesterday we were shopping Ulta’s 21 Days of Beauty sale, but the makeup mecca is already back in the sale game with the Spring Haul Event. We’d normally be concerned for our wallets, but with up to 50 percent off some of our favorite brands (hello, St. Tropez), the damage shouldn’t be (so) bad. Ulta’s current sale is on through April 20, with a refresh of deals on April 14. Here’s everything we’re scooping up in the first round.

10 Beauty Products We Can’t Wait to Try in April

not your mothers

Not Your Mother's Clean Freak Dry Shampoo

Second day hair has met its match.


Baby Foot Original Exfoliant Foot Peel

Smooth feet just in time for sandal season.

loreal mascara

L'oreal Voluminous Lash Paradise Mascara

The reviews don't lie—this mascara is a cult favorite.

st tropez

St. Tropez Self Tan Express Bronzing Mist

The most trusted name in self-tanning brings all the bronze, and none of the orangey tones.

essence eye shadow palette

Essence Be-you-tiful Eyeshadow Palette

Highly pigmented colors that stay put. One Ulta reviewer even wore it to hot yoga with minimal creasing. Um, we'll take ten.

Buy It (Was $10; Now $6)


bliss mask

Bliss What A Melon Overnight Mask

Revive and destress your skin while you snooze—no rinsing necessary.

Buy It (Was $15; Now $11)

ahava serum

Ahava Dead Sea Crystal Osmoter X6 Facial Serum

This highly restorative serum uses an exclusive blend of Dead Sea minerals to target UV damage, wrinkles and loss of firmness. Aka your spring/summer skin savior.


Rapidlash Eyelash Enhancing Serum

Mile-long lashes that won't disappear the second you jump into a pool.

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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...